Audience Archives -

Five Ways Newspapers Can Deepen Their Relationships with Readers

The newspaper industry has lagged behind in terms of digital progress compared to other industries trying out the latest digital trend as it emerges.  And while that has been changing as of late, there are other strengths that newspapers continue to hold such as high quality audiences, strong use of coupons, and a long-term relationship with their audience. Editor & Publisher lists 5 ways to take these strengths and further deepen […]

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