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What isn’t Facebook telling Publishers about Instant Articles?

What isn’t Facebook telling Publishers about Instant Articles?

Facebook likes to talk about all the money publishers can make on their Instant Articles platform – just look at the information provided in the following infographic: 20% more clicks than mobile web articles 70% less likely to abandon the article due to page load speeds 30% more shares than a mobile web article Seems too good to be true, right?   What Facebook doesn’t come right out & say is […]

The evolution of clickbait content

Breaking down the good & bad of clickbait articles Clickbait used to be a catch-all phrase for the types of articles that generated clicks but also lead readers away from the site they were on, sometimes through a maze of other sites, to get to the actual article they wanted to read. This puts publishers in a tricky position at times, because there’s nothing wrong with an interesting article title […]

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