Paywalls Archives -

Google scrapping “First Click Free” Policy

Google, after much publisher input, will be ditching it’s “First Click Free” policy, implemented more than ten years ago.  With their new “Flexible Sampling” option, publishers can offer a set number of free stories over a time period, such as a month, instead of each day, allowing them to share stories with Google without having to sacrifice a paid content model. Read more at 

Digital Publishing: For Some Publishers, Paywalls are Gaining Traction

What makes a paywall successful?  The New York Times & Wall Street Journal have both been successful in generating revenue via paid reader subscriptions for their digital content while other papers like The Sun & The Toronto Star continue to offer their content free online or have scrapped paywalls they initially used.   Who’s right about whether or not to use paywalls?  As publishers are discovering, it’s a balancing act […]

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