Advertising

Dynamic Ad Publishing

Log in to your FTP folder and there should be a folder named Ads, DynamicAdDrop, or something similar. Enter the folder and upload the ad images and pdfs. 1. Log into your site and head to Site Settings -> Advertising -> Import Dynamic Ads. If you can’t find the link, contact us. 2. The folders on your FTP drive are represented by links with arrows, that will expand if you […]

Viewing banner / tile ad traffic statistics/metrics

Step. 1 Login to your account & navigate to “Advertising > Edit banner or tile ads” Step. 2 From this screen, you’ll see a list of all your banner & tile ads. To get ad statistics for an individual ad, click on the ad title.  Step. 3 Once you click on your add, you’ll see the following information: -Your ad image -What your ad links to -Whether your ad is […]

Increasing/Decreasing Ad Display Probability

Step 1. Login to your website & from the site settings menu, navigate to: Advertising > Edit Banner or Tile Ads Step 2. Click “edit” on the add you want to increase or decrease the display probability (weight) for. You can see what the current probability of ads is set to prior to clicking “edit” – the default is “1” which means equal probability of being seen for each ad. […]

Placing an Ad on a Page

Step 1. After logging into the site, navigate to “Layout > Block Layout”   Step 2. At the bottom of the Block Layout page, you will see a list of “disabled blocks”. These are blocks that are not currently in use on the site, but can be added. After created your Ad Group, you should find a block similar to “Ad Group: (ad group name)” Step 3. Drag the block, […]

Add Advertiser Profile

Step 1. Login to your site. Through the “Site Settings” menu, navigate to “Advertising > Add Advertiser”.  Step 2. Type the advertiser’s name into the “Advertiser Name” field, below the address fields. Scroll down to the “Ad Categories” drop down. Step 3. Set the appropriate category for the advertiser.  You can add an advertiser category if you need to in “Display Ad Categories”.  Optionally, fill in any of the other […]

Creating a Print Ad

These instructions are for adding individual print ads. We also have options for an automated ad feed or for ad extraction via your PDF. If you cannot find a section, you may need a permission or configuration setup by the Our Hometown team. Step 1. Login to the website via the login button at the top of the site. Navigate to “Advertising > Add print display ad” via the “Site Settings” […]

Creating a new web ad (non-print)

About Ad Groups Whenever you add a new type of display advertisement, you should create a new ad group. The most popular ad types are: Leaderboard (786x90px) Skyscraper (160x600px) Half-page (300x600px) Medium Rectangle (300x250px) Tile Island ad Once you’ve created an ad group for your ad type, you can now upload & activate your ads. Step 1. Login to your website via the “login” button at the top of the […]

Creating an ad group

About Ad Groups Whenever you add a new type of display advertisement, you should create a new ad group. Our recommended type groups are based on size & format of the ad itself. Ads fall in a few main categories, which you can set up ad groups for: Leaderboard (786x90px) Skyscraper (160x600px) Half-page (300x600px) Medium Rectangle (300x250px) Tile  Island ad For example, you have a skyscraper banner ad but no skyscraper […]

Viewing display ad traffic statistics/metrics

Step 1. Log in to your website by clicking the “Login” button at the top of your newspaper’s homepage. Step 2a. Ad Metrics for Individual Advertisers From your Site Settings menu, click “Advertising – Edit Advertisers”. Step 2b. Ad Metrics for All Advertisers From your Site Settings menu, click “Advertising – View Display Ad Metrics” & you will view all display ad metrics. Step 3. Click the “Active Advertisers” tab, if […]

Deleting a display ad

Step 1. Log in to your website by clicking the “Login” button at the top of your newspaper’s homepage. Step 2. Click the marketplace button for the category in which the ad to be deleted resides. Step 3. Click the “Edit” button that appears beneath the ad’s small graphic. Step 4. On the “Edit Ad” page, click “Delete”. You will be asked to confirm your decision. Click Delete again when […]