The interesting thing is large media companies generally don't advertise in community newspapers. In general, it would take any large advertisers too much effort to place ads in the thousands of newspapers it would take to reach the same number of people they can with a single buy on network TV or cable. With the new "contextual" advertising systems available today, advertising buyers can better target their ads and get the large reach they want. The newspaper doesn't have to sell or place it, that's all part of these new systems.

Our-Hometown.com provides news conversion, hosting and other services used by this and other community newspapers. Google AdSense™ provides the "contextual" advertising system.