Stories can be edited and published online either immediately or on a schedule. The edited story can then be exported right into InDesign for our print product,” explains Meg Norris, publisher of a group of weekly newspapers in Nassau County, New York. “It was intuitive for our graphic artists to learn and we build the website at the same time as we build the newspaper, without hiring additional staff.
...we added Internet Display Ads and increased ad rates 15%. We lost no advertisers.
We sent out notices to our advertisers and the only feedback we received back was positive. 3% of print ad cost with a minimum of $1.
Two years ago we were going to do a 3% general price increase but decided on a 7% increase using the display ads. We consider the decision a success and have received no complaints from our advertisers."
...it was scary to hand off a big chunk of that work to another company, but Our Hometown came through with flying colors.
My stock & trade is the content that I produce. Our Hometown's paywall protects that content.
Our Hometown knows the small newspaper business inside & out; they understand the issues & concerns publishers have....
Up-selling the ads was a no-brainer
We added 5% to our regular annual 2% increase
