Newspaper bosses ‘paralyzed’ by change, clueless about paid content, says Steve Brill
Steve Brill in 2009 (wikipedia.org)
James Warren‘s interview with Steve Brill discusses his learnings from the early days of paywalls for newspapers, and how newspapers can utilize his experience that high-quality, long-form content can increase paid subscriptions. As a veteran of the industry, Steve Brill has seen the evolution of paid online content in the news industry and believes it can lead to added revenue.
Read full article at poynter.org
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