Sam Lankford, Author at

Creating and Setting Default Images for your Homepage and Sharing

Creating and Setting Default Images for your Homepage and Sharing

In the past, newspapers rarely relied on images for every issue. Readers would flip to a page where the majority of the space was filled with copy and maybe a single photo that just happened to accompany a feature story. In the digital age, imagery can be a powerful way to capture an audience. Quality imagery use has the ability to grab a reader’s attention, trigger emotion and even compel […]

Our Hometown Roadshow: Conference Digest

Our Hometown Roadshow: Conference Digest

The Our Hometown, ‘Fall Roadshow’, kicked off at the end of September and moved right along into October. Our team attended various newspaper associations’ annual conventions state-to-state. Fall Roadshow Stops: Missouri Press Association Annual Convention, Kansas City National Newspaper Association, Milwaukee Southern Newspaper Publishers Association Annual Meeting, Chicago Washington Newspaper Publishers Association Annual Convention, Olympia The crowds were energized, and networking with attendees offered valuable insight into the state of […]

Reporting and Presenting Advertising Metrics: What You Should Know

Chances are if you have a website, you more than likely will be asked by a manager, stakeholder, or advertiser, about the performance of your site. In today’s digital landscape, it’s crucial to understand the metrics of your website to stay competitive, and to generate revenue opportunities. For news publication sites in particular, running ads on your website adds another layer of metrics that publishers need to be tracking. By […]

Look for Our Hometown at the Washington Newspaper Publishers Association Annual Convention, October 10 – 12, 2019

Look for Our Hometown at the Washington Newspaper Publishers Association Annual Convention, October 10 – 12, 2019

This year’s Washington Newspaper Publishers Association annual convention is being held October 10 – 12, 2019 in Olympia! Members will gather at the Hotel RL Olympia Washington for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]

Look for Our Hometown at the Southern Newspaper Publishers Association Annual Meeting, October 6 – 8, 2019

Look for Our Hometown at the Southern Newspaper Publishers Association Annual Meeting, October 6 – 8, 2019

This year’s Southern Newspaper Publishers Association annual meeting is being held October 6 – 8, 2019 in Chicago! Members will gather at the J.W. Marriott for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]

Locating and Analyzing Website Metrics: What You Should Know

As a publisher, you know the importance of understanding your publication’s website metrics and analytics. But what should you be paying attention to?  And how can you use that information to improve your metrics?  By tracking the most basic of factors relating to your website, you can use real-world data to confirm what works and what doesn’t, spot any unpredictable results (such as those caused by broken links or software […]

Look for Our Hometown at the 133rd National Newspaper Association Annual Convention, October 3 – 5, 2019

Look for Our Hometown at the 133rd National Newspaper Association Annual Convention, October 3 – 5, 2019

This year’s National Newspaper Association Annual Convention is being held October 3 – 5, 2019 in Milwaukee! Members will gather at the Pfister Hotel for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]

Look for Our Hometown at the Missouri Press Association’s 153rd Annual Convention, September 26- 28, 2019

Look for Our Hometown at the Missouri Press Association’s 153rd Annual Convention, September 26- 28, 2019

This year’s Missouri Press Association Annual Convention is being held September 26 – 28, 2019 in Kansas City! Members will gather at the Kansas City Hotel and Casino for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how […]

Feature Update: Captions on Photo Galleries included when Multi-Site Publishing

Feature Update: Captions on Photo Galleries included when Multi-Site Publishing

Our engineers have been working hard all summer to deliver new features and improve functionality throughout our websites. While we’ve introduced some major software updates this year, recently we rolled out an update to enhance existing features based on feedback from our customers. Feature Update: Captions on Photo Galleries included when Multi-Site Publishing Multi-site publishing is a fantastic tool we offer as a way to share articles and photo galleries between […]

Improving Website Accessibility

Improving Website Accessibility

Improving Website Accessibility At Our-Hometown, we are always working to research, develop and implement new ways to ensure our customers’ websites are accessible by all readers, including those with disabilities or visual impairment. It is important that our customers’ content is able to be enjoyed by everyone, and each and every year we move a little closer to achieving that goal. Here are five basic measures that we already take […]

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