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OHT2022 -
7
Dec
Our friend and industry expert Kevin Slimp — host of the Kevin Slimp Webinar Series — has provided us the following guest column to distribute to our readers! We hope you enjoy Kevin’s insight, and register for his upcoming webinar. There’s no better time than the first of the year to take steps to improve your newspaper. I visit several newspapers each month, both online and in-person, offering advice on […]
23
Nov
Publishers using SimpleCirc to manage print subscribers, rejoice! We are happy to announce that we’re currently testing a new integration that allows for automatic updating of customer accounts within SimpleCirc when subscriptions or renewals are purchased through your website. Our engineers have taken advantage of SimpleCirc’s API to send any new orders from MemberPress, with all relevant customer information, directly to SimpleCirc without any manual exporting, importing or copying of […]
16
Nov
From Finances Online’s 51 Key Online Payment Software Statistics You Must Learn: 2022 Data Analysis & Market Share: “This year’s findings from McKinsey’s Digital Payments Consumer Survey revealed a prevailing trend: 4 in 5 Americans used some form of online payment system. The survey also reveals some new online payment method statistics trends, such as cryptocurrency and ‘buy now, pay later’ (BNPL) (Goel et al., 2021).” The Breakdown According to […]
7
Nov
Ninety percent of all search engine traffic goes through Google with its spiders crawling the web looking for the most relevant sites to display at the top of their results page. Since these searches get 60 percent of the clicks, earning a spot high on the first page of Google’s results nearly guarantees engagement. When someone searches for a local service, such as “newspaper in Salt Lake City, Utah,” Google […]
24
Oct
In this publisher interview the Our-Hometown team is joined by Keven Zepezauer, President and Publisher at Restoration NewsMedia in North Carolina. We hear about the onboarding process of multiple sites, as well as features customized for their needs, such as a source-based paywall, advanced newsletter design, print-digital subscription management via CircPro, and a new dark visual theme implementation.
19
Oct
Our-Hometown’s WordPress Publishing Platform includes support for three popular payment gateways that allow your readers and customers to place orders and make payments online through your website: Stripe, Authorize.net, and PayPal. Over the years, Stripe has emerged as our preferred payment gateway because of how easily it integrates with our suite of plugins and software. While Stripe remains a completely safe and secure option, there are some additional steps you […]
11
Oct
Last week, we introduced a special promotion for Audio Articles, announcing that we are waiving the $250 Setup Fee associated with first-time setup for customers who add Audio Articles to their plan for a limited time. While the benefits that Audio Articles offers to readers are clear — hands-free consumption of the news, multi-tasking, handicap accessibility, etc. — we wanted to focus this week’s post on the key benefit that […]
28
Sep
Newspapers nationwide are required to file an annual Statement of Ownership, Management, and Circulation with their local post office in order to maintain newspaper mailing privileges for the upcoming year. The October 1st deadline is quickly approaching! While you are likely familiar with filling out this form with your Print Subscriber numbers, publications that offer separate online subscriptions must also report their online subscriber totals. Fortunately, it is easy to […]
22
Sep
In this publisher interview the Our-Hometown team is joined by Emily Sachar, Publisher and Editor of the Red Hook Daily Catch based in New York’s Hudson Valley. Emily was featured on NPR for her unique collaboration with a man named Pavel . . . and his cat Dora, and in this interview gives some remarkable insights into the story.
14
Sep
In this publisher interview the Our-Hometown team is joined by Kristen Weaver, Director of Operations at the Wilson County News in Floresville Texas.