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...we added Internet Display Ads and increased ad rates 15%. We lost no advertisers.
We sent out notices to our advertisers and the only feedback we received back was positive. 3% of print ad cost with a minimum of $1.
Two years ago we were going to do a 3% general price increase but decided on a 7% increase using the display ads. We consider the decision a success and have received no complaints from our advertisers."
...it was scary to hand off a big chunk of that work to another company, but Our Hometown came through with flying colors. My stock & trade is the content that I produce. Our Hometown's paywall protects that content. Our Hometown knows the small newspaper business inside & out; they understand the issues & concerns publishers have....
Up-selling the ads was a no-brainer
We added 5% to our regular annual 2% increase
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- Our Hometown, Inc. Launches New Zealand’s The Post Newspaper Website
- Our Hometown to Attend the 2017 New York Press Association Spring Conference & Trade Show in Saratoga Springs, NY
- Our Hometown to Attend the 2017 New England Newspaper Convention
- Our Hometown to Attend the 2017 Ohio Newspaper Association Convention
- Our Hometown Joins the 2017 Texas Press Midwinter Conference & Trade Show
- What isn’t Facebook telling Publishers about Instant Articles?
- Sept. 22-24, 2016: Visit the Our Hometown Booth at the NNA Convention in Franklin, TN
- Duxbury Clipper Launches New Website with Our Hometown
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- The Our Hometown Road Show visits NDNA