Our Hometown Blog

Creating Newsletters

The Drag & Drop Composer is a new way of creating custom and unique newsletters without any need for experience with HTML or CSS. It is a visual “drag & drop” editor that allows you to click and drag a number of different kinds of blocks into your newsletter layout. Every “block” has its own styling options and can be easily arranged within your newsletter to create an appealing email.

Automated Newsletters

Automated Newsletters are useful because you can design your newsletter once and have it automatically send out at a pre-determined time and day each week (or bi-weekly, or monthly, depending on the schedule you set up). The key advantage is that the Automated Newsletter will automatically fill itself with new content that has been posted since the previous week’s newsletter went out, meaning your staff doesn’t have to manually piece together the newsletter each week.

“Save Preset” option

The Save As Preset option will save a copy of the newsletter layout you’re currently editing, including all of the blocks you’ve placed and any customization or formatting that you’ve applied to those blocks.

The next time you Create a New Newsletter using the Drag & Drop Composer, you’ll be prompted to select from a list of presets and will see your newly created preset on that list. When selected, the Drag & Drop Composer will load a fresh copy of the template so that you can make a few edits, add a subject, and send it out to your readers in just a few minutes!

Using Custom Post Types

A Custom Post Type is the technical term used to refer to the different types of information saved in your website’s back end. Articles are the default, standard “Post Type” that you’re already familiar with, but other post types include Places (entries in your Business Directory), Events (entries in your Events calendar), MaxGalleria Galleries (photo galleries created within MaxGalleria), Real Estate (Real Estate listings, if your site uses them), and more!

Category-driven Newsletters

While you’re probably familiar with the basic functionality of the plugin — such as using the Drag & Drop Composer to craft a totally custom newsletter out of widget-style blocks — there are a lot of different ways to distribute content to your readers, including targeting specific segments of your audience with content more tailored to their interests.

Promotional Inserts

Automated Newsletter Coupons allows you set up a Promotional Newsletter Insert that will display at the top (or bottom) of any newsletters sent during the selected promotional period. This insert will pair a customizable message with a pre-created Coupon Code that the user can enter during checkout to claim their special promotional offer.