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Facebook Adds No Restrictions to Ad Targeting

Facebook Adds No Restrictions to Ad Targeting

Last week, Facebook unveiled its updated advertising policy, which puts the burden on the user to opt out of highly targeted political advertisements on the platform. Facebook’s director of product management for ads commented in a blog post: “There has been much debate in recent months about political advertising online and the different approaches that companies have chosen to take.  While Twitter has chosen to block political ads and Google has […]

What isn’t Facebook telling Publishers about Instant Articles?

What isn’t Facebook telling Publishers about Instant Articles?

Facebook likes to talk about all the money publishers can make on their Instant Articles platform – just look at the information provided in the following infographic: 20% more clicks than mobile web articles 70% less likely to abandon the article due to page load speeds 30% more shares than a mobile web article Seems too good to be true, right?   What Facebook doesn’t come right out & say is […]

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