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Navigating the Shifting Sands: The Decline of Social Media Referrals to News Websites

Navigating the Shifting Sands: The Decline of Social Media Referrals to News Websites

In the digital age, the symbiotic relationship between social media platforms and news websites has crafted a narrative of interconnected growth and mutual benefit. Platforms like Facebook and Twitter/X have long served as significant traffic conduits, channeling curious readers to news websites. However, as the digital landscape evolves, a noticeable shift is occurring in this erstwhile robust relationship. Recent trends depict a significant decline in social media referrals to newspaper […]

Dead Internet Theory by ColdFusion | OHT Commentary

Dead Internet Theory by ColdFusion | OHT Commentary

In our latest podcast, the Our-Hometown team shares their insights on an episode by ColdFusion on the Dead Internet Theory, a concept suggesting most internet activity is the work of bots. They believe this issue, driven by profit and occasional geopolitical interference, is a significant challenge we need to address.

META and AI: Insights from the Lex Fridman interview with Mark Zuckerberg

META and AI: Insights from the Lex Fridman interview with Mark Zuckerberg

In this commentary video, the Our-Hometown team engage in casual forum-style discussions based on an episode of the Lex Fridman podcast featuring Mark Zuckerberg. They highlight how Zuckerberg’s discussion about AI aligns with their vision of developing chat bots. The team mentions the availability of open-source AI models, such as GPT, and the potential use of Facebook’s AI in their own chat bot development. They delve into the importance of […]

SEO Features on the Our-Hometown Web Platform

SEO Features on the Our-Hometown Web Platform

The Our-Hometown web platform utilizes the All in One SEO plug-in to provide a convenient interface to manage many aspects of the search engine optimization for your website. All in One SEO Setup All in One SEO provides a convenient wizard to guide you through the initial setup process, prompting for information about your website, including metadata, contact information, social links, and search appearance. All in One SEO Dashboard Step-by-Step: […]

Facebook Adds No Restrictions to Ad Targeting

Facebook Adds No Restrictions to Ad Targeting

Last week, Facebook unveiled its updated advertising policy, which puts the burden on the user to opt out of highly targeted political advertisements on the platform. Facebook’s director of product management for ads commented in a blog post: “There has been much debate in recent months about political advertising online and the different approaches that companies have chosen to take.  While Twitter has chosen to block political ads and Google has […]

What isn’t Facebook telling Publishers about Instant Articles?

What isn’t Facebook telling Publishers about Instant Articles?

Facebook likes to talk about all the money publishers can make on their Instant Articles platform – just look at the information provided in the following infographic: 20% more clicks than mobile web articles 70% less likely to abandon the article due to page load speeds 30% more shares than a mobile web article Seems too good to be true, right?   What Facebook doesn’t come right out & say is […]

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