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Social Media -
16
Aug
This guide will walk you through the process of tracking social network referrals in Matomo, ensuring you can make data-driven decisions to enhance your online presence. Social Network Acquisition Data The dashboard provides a comprehensive overview of your website’s performance, including traffic sources, visitor behavior, and conversion rates. To specifically analyze social network referrals, navigate to the Acquisition section, which is located in the left menu. Within the Acquisition section, you will find a […]
15
Aug
In today’s digital landscape, understanding where your website visitors come from is crucial for business success. This guide will walk you through the process of tracking user acquisition using Matomo Analytics, helping you make data-driven decisions to boost your online presence.
9
Aug
In this post we will go through the majority of available customization options for the Article Widgets that display article excerpts and links in various layouts on your website.
10
Oct
In the digital age, the symbiotic relationship between social media platforms and news websites has crafted a narrative of interconnected growth and mutual benefit. Platforms like Facebook and Twitter/X have long served as significant traffic conduits, channeling curious readers to news websites. However, as the digital landscape evolves, a noticeable shift is occurring in this erstwhile robust relationship. Recent trends depict a significant decline in social media referrals to newspaper […]
10
Jul
In our latest podcast, the Our-Hometown team shares their insights on an episode by ColdFusion on the Dead Internet Theory, a concept suggesting most internet activity is the work of bots. They believe this issue, driven by profit and occasional geopolitical interference, is a significant challenge we need to address.
21
Jun
In this commentary video, the Our-Hometown team engage in casual forum-style discussions based on an episode of the Lex Fridman podcast featuring Mark Zuckerberg. They highlight how Zuckerberg’s discussion about AI aligns with their vision of developing chat bots. The team mentions the availability of open-source AI models, such as GPT, and the potential use of Facebook’s AI in their own chat bot development. They delve into the importance of […]
30
Mar
Our-Hometown’s WordPress Publishing Platform uses the AddToAny plugin to add social sharing functionality to all Articles, Pages, Events and other Custom Post Types (when enabled). Each piece of content will feature a series of sharing icons that allow a reader to quickly share the content on their favorite social media networks, or via SMS and Email. The AddToAny icons are enabled on our websites by default, so you’ve likely seen […]
23
Feb
The Our-Hometown web platform utilizes the All in One SEO plug-in to provide a convenient interface to manage many aspects of the search engine optimization for your website. All in One SEO Setup All in One SEO provides a convenient wizard to guide you through the initial setup process, prompting for information about your website, including metadata, contact information, social links, and search appearance. All in One SEO Dashboard Step-by-Step: […]
19
Jan
Social media icons can display across all of your website content allowing visitors to share stories or posts they engage with to their favorite social network or via email links. However you may not want this feature available on some content. The following is a brief walkthrough on how to manage where these icons appear via your admin dashboard. Firstly the social media share icons appear in two main places: […]
10
Aug
Our-Hometown, Inc. is excited to welcome Restoration News Media and their five weekly newspapers — The Wilson Times, The Enterprise, The Johnstonian, The Butner-Creedmoor News and The Wake Weekly — to our Neighborhood of Publishers! We’ve worked closely with the team at Restoration News Media over the past few months to fine tune the website and ensure a smooth transition for both readers and staff, even developing some new features […]