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Social Media -
10
Oct
In the digital age, the symbiotic relationship between social media platforms and news websites has crafted a narrative of interconnected growth and mutual benefit. Platforms like Facebook and Twitter/X have long served as significant traffic conduits, channeling curious readers to news websites. However, as the digital landscape evolves, a noticeable shift is occurring in this erstwhile robust relationship. Recent trends depict a significant decline in social media referrals to newspaper […]
10
Jul
In our latest podcast, the Our-Hometown team shares their insights on an episode by ColdFusion on the Dead Internet Theory, a concept suggesting most internet activity is the work of bots. They believe this issue, driven by profit and occasional geopolitical interference, is a significant challenge we need to address.
21
Jun
In this commentary video, the Our-Hometown team engage in casual forum-style discussions based on an episode of the Lex Fridman podcast featuring Mark Zuckerberg. They highlight how Zuckerberg’s discussion about AI aligns with their vision of developing chat bots. The team mentions the availability of open-source AI models, such as GPT, and the potential use of Facebook’s AI in their own chat bot development. They delve into the importance of […]
30
Mar
Our-Hometown’s WordPress Publishing Platform uses the AddToAny plugin to add social sharing functionality to all Articles, Pages, Events and other Custom Post Types (when enabled). Each piece of content will feature a series of sharing icons that allow a reader to quickly share the content on their favorite social media networks, or via SMS and Email. The AddToAny icons are enabled on our websites by default, so you’ve likely seen […]
23
Feb
The Our-Hometown web platform utilizes the All in One SEO plug-in to provide a convenient interface to manage many aspects of the search engine optimization for your website. All in One SEO Setup All in One SEO provides a convenient wizard to guide you through the initial setup process, prompting for information about your website, including metadata, contact information, social links, and search appearance. All in One SEO Dashboard Step-by-Step: […]
19
Jan
Social media icons can display across all of your website content allowing visitors to share stories or posts they engage with to their favorite social network or via email links. However you may not want this feature available on some content. The following is a brief walkthrough on how to manage where these icons appear via your admin dashboard. Firstly the social media share icons appear in two main places: […]
10
Aug
Our-Hometown, Inc. is excited to welcome Restoration News Media and their five weekly newspapers — The Wilson Times, The Enterprise, The Johnstonian, The Butner-Creedmoor News and The Wake Weekly — to our Neighborhood of Publishers! We’ve worked closely with the team at Restoration News Media over the past few months to fine tune the website and ensure a smooth transition for both readers and staff, even developing some new features […]
15
Jun
When it comes to sending Newsletters on the Our-Hometown WordPress Platform, one of the most frequent requests we receive is for the ability to create a custom newsletter template that a publisher can reuse time and time again, only needing to make minor edits rather than construct an entire newsletter from scratch. This feature has been absent ever since the introduction of the Drag & Drop Composer, which replaced the […]
13
Apr
Our-Hometown’s Digital Initiative partnership with the Virginia Press Association has already helped transition several Virginia newspapers to modern, mobile-friendly websites that will help increase readership and provide exciting new revenue opportunities for publishers. After testing the concept with our friends at the VPA, we’re excited to officially announce the launch of the Our-Hometown Digital Initiative — now open to all Press Associations across the country! The goal of the Digital […]
16
Mar
Our-Hometown is happy to announce another LIVE WEBINAR EVENT coming up in April: “Social Media Marketing for Newspapers.” In this webinar, Our-Hometown president & CEO Matt Larson will discuss the basics of growing an audience on social media and provide some techniques for converting that audience into digital subscribers to your content. Learn what you need to consider in order to map out and execute a successful social media marketing […]