Content Archives -

Kevin Slimp: The Basic Photoshop class you’ve been waiting for!

Kevin Slimp: The Basic Photoshop class you’ve been waiting for!

The next in a series of webinars hosted by “The News Guru” Kevin Slimp and brought to our customers free of charge by Our-Hometown is scheduled for Thursday, July 9th at 11:00am EST and will focus on the basics of using the Adobe Photoshop software to edit and touch up photos. “This session is for designers, editors and photographers who would like to learn to edit photos from the very […]

Customizing your sidebar: Default Sidebar vs Front Page Sidebar

Customizing your sidebar: Default Sidebar vs Front Page Sidebar

Our-Hometown’s WordPress Publishing Platform offers customers incredible levels of website customization, making it easy for even novice web designers to bring their vision to life using the ever-powerful Customize Tool. You’ve probably read about the customize tool on our blog before, but today we’re going to focus on one of the most common questions we get from users customizing their website: What is the Default Sidebar widget area and how […]

The Virginia Press Association launches new website with Our-Hometown!

The Virginia Press Association launches new website with Our-Hometown!

Our-Hometown, Inc. is excited to announce that the Virginia Press Association has launched their brand new website on our WordPress Publishing Platform, catering to publishers, newspapers & association members throughout Virginia. The Virginia Press Association reached out to us in search of a new website provider once the contract with their previous vendor expired last month. After a quick tour of our platform and a demonstration of some of our […]

Publisher Interview: Podcasting for News Publishers

Publisher Interview: Podcasting for News Publishers

In today’s Publisher Interview, Our-Hometown CEO Matt Larson is joined by Tom Lappas and Tara Gray of the Henrico Citizen to take a deeper dive into the world of Podcasting! Tom and Tara have worked together to launch three podcasts under the Henrico Citizen brand, each with a slightly different goal in terms of delivering content for listeners. The Henrico News Minute, as discussed in a previous interview, is a short five-minutes-or-less round-up of […]

Have you seen our new features on WordPress?

Many publishers ask me which features other newspapers are using to generate digital revenue, engage with readers, and reduce operational costs.  In response, I have put together the following list of features currently available with Our Hometown: Revenue Opportunities Unlimited Web Ad Options Simple to Manage Business Directory Customizable Advertiser Profiles Bulk Print Ad Upload and Automatic Profile Generation New Classified Directory Real Estate Listings Coupons and Daily Deals Sell […]

Google scrapping “First Click Free” Policy

Google, after much publisher input, will be ditching it’s “First Click Free” policy, implemented more than ten years ago.  With their new “Flexible Sampling” option, publishers can offer a set number of free stories over a time period, such as a month, instead of each day, allowing them to share stories with Google without having to sacrifice a paid content model. Read more at digitaltrends.com 

What isn’t Facebook telling Publishers about Instant Articles?

What isn’t Facebook telling Publishers about Instant Articles?

Facebook likes to talk about all the money publishers can make on their Instant Articles platform – just look at the information provided in the following infographic: 20% more clicks than mobile web articles 70% less likely to abandon the article due to page load speeds 30% more shares than a mobile web article Seems too good to be true, right?   What Facebook doesn’t come right out & say is […]

The evolution of clickbait content

Breaking down the good & bad of clickbait articles Clickbait used to be a catch-all phrase for the types of articles that generated clicks but also lead readers away from the site they were on, sometimes through a maze of other sites, to get to the actual article they wanted to read. This puts publishers in a tricky position at times, because there’s nothing wrong with an interesting article title […]

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