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Revenue -
7
Feb
Attention Our-Hometown customers, If you’re using the online payment gateway Stripe to process payments through your website, please be aware that you may be required to verify or update your business and/or account ownership information in order to continue using Stripe. We urge you to take a few minutes to login to your Stripe Dashboard and check for any notifications from Stripe requesting this information. In addition to the dashboard […]
3
Jan
In the fast-paced world of online news, where headlines fade faster than coffee gets cold, it’s easy to underestimate the power of history. But for newspaper publishers, embracing the past can be a strategic goldmine, fostering reader engagement and loyalty in unexpected ways. This is where features like “This Week in History” come in, offering a nostalgic glimpse into the archives and reminding readers of the paper’s long-standing role in […]
18
May
During Our-Hometown’s recent webinar, participants gained valuable insights and practical knowledge on effectively utilizing ChatGPT, an advanced language model, for content creation. The webinar aimed to showcase the capabilities of ChatGPT in generating high-quality content and provided attendees with tips, strategies, and best practices for leveraging this AI technology in their content generation process. Throughout the webinar, participants deepened their understanding of how to harness the power of ChatGPT to […]
22
Mar
When speaking with news publishers about the value of offering a digital alternative to the printed newspaper, we’re often asked how the website can add value to their product. Sure, there are the obvious advantages on the newspaper’s end, such as new streams of revenue from digital subscriptions and online advertisements, but publishers want to know what advantages readers can expect. The key is using your website to supplement your […]
27
Feb
Copy Ad File Path Each user will need to set the local path to the folder that holds the Ad image files on your local computer. Instructions for finding and copying the path of your ad PDFs for each platform are below: Save Ad Path Into Your Profile Once you have the file path copied, log into your personal WordPress account (shared accounts will not work). From the WordPress admin […]
23
Feb
The Our-Hometown web platform utilizes the All in One SEO plug-in to provide a convenient interface to manage many aspects of the search engine optimization for your website. All in One SEO Setup All in One SEO provides a convenient wizard to guide you through the initial setup process, prompting for information about your website, including metadata, contact information, social links, and search appearance. All in One SEO Dashboard Step-by-Step: […]
2
Feb
As technology continues to evolve, it’s important for businesses to stay up-to-date with the latest tools and platforms. In the world of web analytics, this means making the switch from Google Analytics Universal to the new and improved Google Analytics 4. As you may already know, Google Analytics Universal is being phased out and will stop processing new data on July 1st, 2023. This means that it is essential for […]
19
Jan
Our-Hometown’s Digital Initiative program launched in 2022, partnering with three State Press Associations and already assisting more than a dozen newspaper publications transition to a digital model that introduces a number of brand new revenue streams unavailable to print-only publications. We’re excited to see the program expand to more states and Press Associations in 2023, continuing our goal of assisting every print newspaper in the country adapt to the ever-evolving […]
12
Jan
Although the newspaper industry has changed dramatically in the past several years, we’re still facing many of the same challenges that have plagued publishers for decades. Namely: declining subscriptions. We wanted to help our customers start the new year off on the right foot by offering several simple methods publishers can use to increase subscription revenue in 2023. Below are 10 Ways to Increase Subscription Revenue this year: 1. Combo […]
1
Dec
In this publisher interview Vera Lemonovich and Tyler Wood of the Our-Hometown team is joined by Will Brumleve of the Ford County Chronicle in Illinois. We hear about the onboarding process, paywall performance and revenue, ad network implementation, and general feedback on features of the new website. A few highlights: Tyler: What did you think of the onboarding process. How do you think that went? Will: The process was just […]