Revenue Archives -

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]

Tactics for Increasing Subscription Revenue

Tactics for Increasing Subscription Revenue

Our-Hometown’s WordPress Publishing Platform includes a variety of tools to help you increase revenue across your website, including everything from advertisement management plugins like AdRotate Pro to custom Paid Submission Forms in GravityForms. The sky is the limit on our platform, and we’re always sharing new and unique ideas for generating revenue with our customers. However, it is important not to forget about the most traditional source of revenue: Paid Subscriptions. Despite […]

Discover what your stats are saying during the COVID-19 pandemic

Discover what your stats are saying during the COVID-19 pandemic

Throughout the COVID-19 pandemic, we’ve worked with publishers to provide tips on retaining advertisers, shared advice on new revenue sources like podcasts, and introduced innovative ways for newspapers to serve their communities. However, one of the most powerful tools you have at your disposal in the battle to stay profitable is Our-Hometown’s Stats Website, powered by Matomo. As a customer of Our-Hometown, your website’s stats are automatically tracked and recorded, […]

Starting a Podcast: Publisher Interview with Tom Lappas of the Henrico Citizen

Starting a Podcast: Publisher Interview with Tom Lappas of the Henrico Citizen

It has been clear for some time that digital journalism is king in today’s world, but the COVID-19 outbreak has really accelerated the need for many publishers to adapt — and that doesn’t just mean updating their websites more frequently. In order to truly adapt, you need to take advantage of all the different kinds of digital media available online and leverage it to generate new readers, new advertisers, and […]

Using Sponsored Content Effectively

Using Sponsored Content Effectively

Over the past decade, sponsored content on news websites has greatly evolved. Once seen as annoying, advertisement-like clutter, sponsored content is now accepted as a useful tool that, when used effectively, can be used to generate additional revenue without compromising your publication’s journalistic integrity. A recent article from NiemanLab.org highlights how The Texas Tribune has begun introducing sponsored content to their primary website after years of limiting visibility to a sister […]

Have you seen our new features on WordPress?

Many publishers ask me which features other newspapers are using to generate digital revenue, engage with readers, and reduce operational costs.  In response, I have put together the following list of features currently available with Our Hometown: Revenue Opportunities Unlimited Web Ad Options Simple to Manage Business Directory Customizable Advertiser Profiles Bulk Print Ad Upload and Automatic Profile Generation New Classified Directory Real Estate Listings Coupons and Daily Deals Sell […]

Could Facebook Instant Articles help hyperlocal news?

While Google News and Facebook news articles have become a topic of debate amongst hyperlocal newspapers, Facebook has mostly drawn its news from the largest publications out there as they test instant articles. The real question will become, can Facebook Instant Articles help instead of hurt hyperlocal news outlets.  Local papers will have to decide if they will embrace news pulled into social media or shun it because of lost advertising […]

Digital Publishing: For Some Publishers, Paywalls are Gaining Traction

What makes a paywall successful?  The New York Times & Wall Street Journal have both been successful in generating revenue via paid reader subscriptions for their digital content while other papers like The Sun & The Toronto Star continue to offer their content free online or have scrapped paywalls they initially used.   Who’s right about whether or not to use paywalls?  As publishers are discovering, it’s a balancing act […]

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