Revenue Archives -

SignalsAZ’s Guy Roginson featured on Editor and Publisher podcast

SignalsAZ’s Guy Roginson featured on Editor and Publisher podcast

Long-time Our-Hometown, Inc. customer and friend Guy Roginson, the Executive Editor at Talking Glass Media (TGM) and SignalsAz.com, was recently featured in an episode of Editor and Publisher‘s “E&P REPORTS” podcast where he joined host Mike Blinder to discuss the overall strategy and vision of TGM. You can find the full episode, titled “How Publishing Good News in Central Arizona Is Growing Audience and Revenue” on Editor & Publisher‘s website, […]

Apply for a FREE TRIAL of Audio Articles Podcast today!

Apply for a FREE TRIAL of Audio Articles Podcast today!

Our-Hometown recently expanded the capabilities of our Audio Articles product, adding an exciting new automated podcast feature — and we’re offering a FREE TRIAL through March 31st! Audio Articles Podcast uses the audio files that are generated for each audio article to create new podcast episodes and publish them across all of the major podcasting channels via BuzzSprout. Our platform communicates with BuzzSprout using their specialized API to deliver the audio files and […]

Limit active sessions with our new “Logged In” feature!

Limit active sessions with our new “Logged In” feature!

Our-Hometown is happy to announce that we’ve released a new update granting our customers more control over subscribers visiting their website — most notably the ability to limit subscribers to a certain number of active sessions, serving as a deterrent to prevent readers from sharing their account with friends or family. In the past, there was nothing stopping readers from buying a digital subscription and sharing their login with others, […]

Getting People to Pick Up Your Paper with Kevin Slimp!

Getting People to Pick Up Your Paper with Kevin Slimp!

Our-Hometown is excited to announce an upcoming customer-exclusive Live Webinar on Getting People to Pick Up Your Paper, hosted by special guest speaker Kevin Slimp! The webinar will take place via GoToMeeting on Thursday, November 12th at 2PM Eastern, and registration is free for all Our-Hometown customers! Kevin Slimp is a widely-recognized speaker, trainer and writer in the newspaper industry. He has been featured as a keynote speaker at many state […]

Selling Products on Your Website with Shopify

Selling Products on Your Website with Shopify

Many customers at Our-Hometown have expressed interest in selling physical items on their website, and while we’ve always had the option of setting up a basic order form for a single product, we’ve lacked a full-fledged “Shopping Cart” that would allow a visitor to add several items to a cart for a single checkout. Thankfully, we now support simple integration with Shopify, making it easier than ever to sell your physical […]

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]

Tactics for Increasing Subscription Revenue

Tactics for Increasing Subscription Revenue

Our-Hometown’s WordPress Publishing Platform includes a variety of tools to help you increase revenue across your website, including everything from advertisement management plugins like AdRotate Pro to custom Paid Submission Forms in GravityForms. The sky is the limit on our platform, and we’re always sharing new and unique ideas for generating revenue with our customers. However, it is important not to forget about the most traditional source of revenue: Paid Subscriptions. Despite […]

Discover what your stats are saying during the COVID-19 pandemic

Discover what your stats are saying during the COVID-19 pandemic

Throughout the COVID-19 pandemic, we’ve worked with publishers to provide tips on retaining advertisers, shared advice on new revenue sources like podcasts, and introduced innovative ways for newspapers to serve their communities. However, one of the most powerful tools you have at your disposal in the battle to stay profitable is Our-Hometown’s Stats Website, powered by Matomo. As a customer of Our-Hometown, your website’s stats are automatically tracked and recorded, […]

Starting a Podcast: Publisher Interview with Tom Lappas of the Henrico Citizen

Starting a Podcast: Publisher Interview with Tom Lappas of the Henrico Citizen

It has been clear for some time that digital journalism is king in today’s world, but the COVID-19 outbreak has really accelerated the need for many publishers to adapt — and that doesn’t just mean updating their websites more frequently. In order to truly adapt, you need to take advantage of all the different kinds of digital media available online and leverage it to generate new readers, new advertisers, and […]

Using Sponsored Content Effectively

Using Sponsored Content Effectively

Over the past decade, sponsored content on news websites has greatly evolved. Once seen as annoying, advertisement-like clutter, sponsored content is now accepted as a useful tool that, when used effectively, can be used to generate additional revenue without compromising your publication’s journalistic integrity. A recent article from NiemanLab.org highlights how The Texas Tribune has begun introducing sponsored content to their primary website after years of limiting visibility to a sister […]

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