Industry News Archives -

Exclusive webinar offer for OHT customers

Exclusive webinar offer for OHT customers

Our-Hometown is excited to announce a special partnership with Kevin Slimp of NewspaperAcademy.com that allows any of our customers to attend his upcoming live webinar, Advanced InDesign for Newspaper Designers and Editors, at no cost! Slimp, also known as the News Guru, will be hosting the live webinar on February 5th beginning at 11am EST. His presentation will focus on using the popular Adobe InDesign software to produce print layouts […]

General tips for Internet Security

General tips for Internet Security

After last week’s mandatory password reset announcement, we thought it would be an opportune time to share some general tips for keeping your online accounts safe from hackers and criminals. Hackers commonly use two methods to break into online accounts: a.) guessing the password using a list of commonly used passwords, or b.) using information that was obtained from a previous data breach and has since been published on the […]

Iowa Newspaper Association hosts Our-Hometown!

Iowa Newspaper Association hosts Our-Hometown!

Our-Hometown is excited to announce that President & CEO Matthew Larson will be presenting for the Iowa Newspaper Association in an upcoming live webinar on December 18th, beginning at 1PM EST! During his live session, Matthew will be reviewing several of the most popular paywall models and configurations among news publishers on Our-Hometown’s WordPress Publishing Platform, and will detail the differences between a Hard Paywall, a Soft Paywall, and a Registration Wall as well as […]

Our-Hometown to present for the Illinois Press Association

Our-Hometown to present for the Illinois Press Association

Our-Hometown is happy to announce another Virtual Conference focusing on Increasing Digital Subscriptions, slated to take place on Thursday, December 17th at 10 am EST. During this conference, Our-Hometown President & CEO Matt Larson will introduce attendees to a number of simple strategies used by our customers for generating digital subscription revenue. These strategies will include ways to advertise your website in the print edition and methods for marketing digital […]

Virtual Conference Replay: Six Innovations in Local Online News

Virtual Conference Replay: Six Innovations in Local Online News

Our-Hometown President & CEO Matt Larson hosted another Virtual Conference last week, focusing on Six Major Innovations in Local Online News developed by Our-Hometown and offered exclusively on our customized WordPress Publishing Platform! If you weren’t able to attend live, check out the full-length replay below to watch Matt introduce each of these cutting-edge tools and get a first-hand glimpse at how they work on our platform. Audio Articles is an exciting feature […]

This Week in Journalism – Nov. 20, 2020

This Week in Journalism – Nov. 20, 2020

Buzzfeed Acquires Huffpost, Announces Strategic Partnership with Verizon Media “The consolidation is the latest example of digital media brands looking to achieve scale and stability as they face intense competition from tech giants like Facebook and Google in the ad market.” How the Daily Memphian grew newsletter subscribers to more than 40,000 in fewer than two years “Here’s an idea to steal and adapt:  Focusing on newsletter subscriber acquisition will […]

Virtual Conference Replay: Increasing Digital Subscriptions

Virtual Conference Replay: Increasing Digital Subscriptions

Our-Hometown’s latest Virtual Conference on Increasing Digital Subscriptions took place this past Friday. President & CEO Matt Larson hosted once again, giving an informative presentation where he introduced attendees to a number of strategies used on our platform to help drive digital subscriptions. These techniques include ways to advertise your website in the print edition and how to keep readers on-site once they’ve arrived. Matt also discussed the benefits of using auto-renewing […]

Office Hours Recap: Audio Articles

Office Hours Recap: Audio Articles

Our-Hometown President & CEO Matt Larson hosted another episode of Office Hours on Monday, this time introducing viewers to the Audio Articles feature available exclusively on our platform! Audio Articles converts all text articles into an audio file that readers can choose to listen to instead of reading. This is especially useful on mobile devices, since it allows users to free up their hands and listen to the news while […]

Using “All in One SEO” to improve your search rankings

Using “All in One SEO” to improve your search rankings

Our-Hometown’s WordPress Publishing Platform comes pre-equipped with the popular All in One SEO plugin to help customers optimize their website for search engines and improve their web rankings. There are a number of basic techniques you can use to help your website perform better on search engines, and the All in One SEO plugin gives you complete control over these various settings all in one place, making setup quick and painless. You […]

Does Google News manipulate search results to prioritize national outlets?

Does Google News manipulate search results to prioritize national outlets?

Back in September, Nature.com published an article titled, “Auditing local news presence on Google News” (Free PDF) by Sean Fischer, Kokil Jaidka and Yphtach Lelkes. The article highlights the research performed by the trio, which ultimately supports their hypothesis that Google News favors content from large national outlets over smaller local outlets, and prioritizes those sources within its search results. This is problematic for local and regional newspapers who are being […]

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