Industry News Archives -

Election Polling: Free setup through Election Day!

Election Polling: Free setup through Election Day!

Our-Hometown’s WordPress Publishing Platform includes a very simple Polls tool that customers can use to poll their readers and gauge public opinion on various topics. With election season just around the corner, many newspapers are hosting polls related to local or national elections to get a sense of which way their readers are leaning towards voting. This data can be valuable to your own marketing strategy, as well as to advertisers […]

Tips for Promoting Your Website in the Print Edition

Tips for Promoting Your Website in the Print Edition

One question we’re often asked by customers and prospective customers is, “How can we get more traffic to our site?” That is a pretty open-ended question, and of course there are an infinite number of ways to get more traffic to your website. However, one effective strategy is to market to your existing audience — print readers — by making frequent mention of the website in your print edition. You’d be […]

Virtual Conference Replay: Reverse Publishing from WordPess to InDesign

Virtual Conference Replay: Reverse Publishing from WordPess to InDesign

Our-Hometown’s latest Virtual Conference took place this past Friday, featuring one of our most popular platform features: Reverse Publishing! Our Reverse Publishing Suite allows publishers to draft and publish all of their article content on the website before exporting the entire edition to be placed in an InDesign document to create the print edition. This system drastically reduces the time it takes for publishers to update their website with new content, which […]

Congratulations to NYPA’s 2019 Better Newspaper Contest Award Winners

Congratulations to NYPA’s 2019 Better Newspaper Contest Award Winners

Our-Hometown would like to pass along our congratulations to award winners in the New York Press Association’s 2019 Better Newspaper Contest — especially to our customers who took home some well-deserved recognition! The Better Newspaper Contest is the New York Press Association’s (NYPA) statewide competition that judges newspapers on their content in a few different categories, such as writing/reporting, photography, advertising and more. Winners were finally announced last month after […]

Announcement: Reverse Publishing now included for Full Service customers!

Announcement: Reverse Publishing now included for Full Service customers!

Our-Hometown CEO Matt Larson announced some exciting news at today’s session of Office Hours: Beginning today and for a LIMITED TIME, our Reverse Publishing tool will be made available by request to any Full Service (Extraction) customers currently using our WordPress Publishing Platform! As a full-service customer, you are already taking advantage of our Article & Ad Extraction service, where you simply upload PDF pages for each new edition to […]

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]

New York Times’ Q2 Results show promise for digital subscriptions

New York Times’ Q2 Results show promise for digital subscriptions

Our-Hometown has been closely monitoring the success of The New York Times and their ongoing shift to a digital-first platform. The effort began in earnest in 2011 with the launch of a digital paywall and has since expanded to the point where, for the first time ever, total digital revenue exceeded total print revenue in the second quarter of 2020.  Read the full article on NYTimes.com. While there are still challenges […]

AdRotate Pro Standard Maintenance

AdRotate Pro Standard Maintenance

Advertising is often the primary source of revenue for newspapers and similar publications, and the AdRotate Pro plugin makes creating and managing digital advertisements on Our-Hometown’s WordPress Publishing Platform a breeze. One factor that is often overlooked, however, is the importance of routinely cleaning out old Adverts and Schedules to maintain an organized, efficient management area. When you navigate to AdRotate Pro -> Manage Adverts, the first thing you see are any Adverts that need […]

Tactics for Increasing Subscription Revenue

Tactics for Increasing Subscription Revenue

Our-Hometown’s WordPress Publishing Platform includes a variety of tools to help you increase revenue across your website, including everything from advertisement management plugins like AdRotate Pro to custom Paid Submission Forms in GravityForms. The sky is the limit on our platform, and we’re always sharing new and unique ideas for generating revenue with our customers. However, it is important not to forget about the most traditional source of revenue: Paid Subscriptions. Despite […]

Announcement: GDPR Privacy Policy Popup will be activated platform-wide on September 1

Announcement: GDPR Privacy Policy Popup will be activated platform-wide on September 1

Last month, we introduced our new Privacy Policy Popup feature to help websites on our platform comply with GDPR and CCPA Regulations. This feature enables a popup that displays when readers visit the site for the first time, prompting them to read and accept your Privacy Policy in order to close the popup and continue using your website. Similar popups now exist on many of the most popular sites on the web […]

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