Industry News Archives -

5 Easy Ways to Grow Your Mailing List!

5 Easy Ways to Grow Your Mailing List!

Your newsletter is an important tool for generating revenue on your website. Using newsletters to consistently reach your readers is not only a great way to keep them coming back to your site, but it is also a great way to attract advertisers. If you have a large enough mailing list, advertisers will be competing for your real estate and you won’t have any trouble selling ads in your newsletter […]

Creating a dedicated COVID-19 Resource Page on your website

Creating a dedicated COVID-19 Resource Page on your website

Local newspapers will play an important role in keeping the general public informed throughout the COVID-19 outbreak. Readers will turn to their local newspapers not only for the paper’s own reporting on the pandemic, but also as a filter of sorts for trusted, accurate information from other reliable outlets. We recommend creating a dedicated “COVID-19 Resource Page” on your website to house links to official, reputable sources such as the Centers […]

VIDEO:  Digital Revenue Opportunities for Local Newspapers in 2020

VIDEO: Digital Revenue Opportunities for Local Newspapers in 2020

Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below

Our Hometown Introduces Audio Articles

Our Hometown Introduces Audio Articles

Audio Articles allows visitors to Listen to the news, using cutting edge text-to-speech technology to convert your website’s articles into audio files that are played back to the reader at the click of a button. With Audio Articles, visitors can listen to the news “on the go” or while multi-tasking. With no need to scroll through an article or news feed, it allows for an easy, hands-free listening experience that […]

7 Practical Tips for Local Newsrooms in the Digital Age

7 Practical Tips for Local Newsrooms in the Digital Age

Journalism.co.uk recently posted an article that caught my attention titled, “Doing more with less: seven practical tips for local newsrooms everywhere.” In the article, authors Jaycie Schenone and Damian Radcliffe introduce alternative methods that publications can consider for generating growth and revenue, despite existing in a world where traditional news teams and budgets are on the decline. These ideas were gathered from a conference hosted earlier this year by the […]

Akron.com re-launches with Our Hometown!

Akron.com re-launches with Our Hometown!

Our Hometown is happy to welcome the newest member to our publishing family, Akron.com! Akron.com is home to two Ohio-based publications, the South Side News Leader and the West Side Leader, covering several Akron neighborhoods and surrounding communities while reporting on local news, government, entertainment, and high school & youth sports. They recently decided to migrate to our service to implement a new responsive design with a modern look, and to […]

Using Sponsored Content Effectively

Using Sponsored Content Effectively

Over the past decade, sponsored content on news websites has greatly evolved. Once seen as annoying, advertisement-like clutter, sponsored content is now accepted as a useful tool that, when used effectively, can be used to generate additional revenue without compromising your publication’s journalistic integrity. A recent article from NiemanLab.org highlights how The Texas Tribune has begun introducing sponsored content to their primary website after years of limiting visibility to a sister […]

Conversation over Comments

Conversation over Comments

I recently came across an interesting article from the International News Media Association titled, “Comments on news articles are dead, paving the way for conversations.” The article highlights how many publishers have moved away from allowing comments on their digital content due to the toxic nature that overtakes many online comment sections. However, the article also touches on some ways to improve your comments section – primarily by making it […]

Basic Methods to Improve SEO on Google

As more readers search Google for local news, it’s important to take steps to improve your SEO and search ranking. Below are some best practices that will help your site rise to the front page of Google. Fresh Content:  More important than anything else in gaining traction on Google would be uploading new content to the site on a regular basis. The more often you upload content, the more likely […]

Improving Website Accessibility

Improving Website Accessibility

Improving Website Accessibility At Our-Hometown, we are always working to research, develop and implement new ways to ensure our customers’ websites are accessible by all readers, including those with disabilities or visual impairment. It is important that our customers’ content is able to be enjoyed by everyone, and each and every year we move a little closer to achieving that goal. Here are five basic measures that we already take […]

© 2020 Our Hometown, Inc. - All Rights Reserved | Privacy Policy
17 Pleasant Street Clifton Springs, NY 14432