Audience Archives -

Digital Marketing in 2022 brought to you by Our-Hometown

Digital Marketing in 2022 brought to you by Our-Hometown

Over the past several years, Our-Hometown has evolved into much more than just a website provider for newspapers. In addition to all of the tools and features we’ve developed specifically for news publishers, we’re able to provide our customers with additional resources such as LIVE Webinars & Virtual Conferences, free training sessions, and direct connections with industry experts such as The News Guru, Kevin Slimp. You can expect more of […]

Adding a Subscribe button to your custom newsletter

Adding a Subscribe button to your custom newsletter

Nowadays, most publications with an online presence allow visitors to subscribe to an email newsletter to receive important updates and breaking news, even if the visitor isn’t yet ready to become a paid digital subscriber. The goal is to build a list of newsletter subscribers that are essentially “leads” — people who were interested enough to join your free mailing list and receive your emails, but haven’t committed to paying […]

Today in News Tech to interview Mather Economics’ Arvid Tchivzhel

Today in News Tech to interview Mather Economics’ Arvid Tchivzhel

On behalf of our friends at Today in News Tech, Our-Hometown is happy to extend an invitation to all of our customers to attend a special LIVE interview with Mr. Arvid Tchivzhel, the Managing Director of the Digital Consulting Practice at Mather Economics! Today in News Tech recently discussed one of Tchivzhel’s Mather Economics articles, “Revenue Models Based on Newspaper Subscribers” for their video podcast, and are excited to have […]

Our-Hometown sponsoring NENPA Virtual Conference this week

Our-Hometown sponsoring NENPA Virtual Conference this week

Our-Hometown is incredibly excited to help out our friends at the New England Newspapers & Press Association as a Platinum Sponsor for their upcoming 2021 New England Newspaper Conference, taking place virtually this Thursday & Friday. Day one of the event will feature a Revenue Roundtable where publishers, editors and ad directors will share ideas and innovations geared towards increasing revenue, as well as an Editors Roundtable where a number […]

Our-Hometown to present for the National Newspaper Association this week

Our-Hometown to present for the National Newspaper Association this week

Our-Hometown, Inc. president & CEO Matthew Larson will be giving a live virtual presentation on Using Automation to Increase Revenue and Engagement this Friday, June 18th at 1PM Eastern time. In this live session, Matthew will introduce some of the ways our customers are automating both content creation and marketing using Our-Hometown’s collection of cutting-edge tools and plugins. Tune in to learn how you can use Social Media Autopost, our […]

Five Ways Newspapers Can Deepen Their Relationships with Readers

The newspaper industry has lagged behind in terms of digital progress compared to other industries trying out the latest digital trend as it emerges.  And while that has been changing as of late, there are other strengths that newspapers continue to hold such as high quality audiences, strong use of coupons, and a long-term relationship with their audience. Editor & Publisher lists 5 ways to take these strengths and further deepen […]

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