News Briefs Archives -

News Brief: News Apps Provide High Engagement and Strenghthen Subscriber Bases

News Brief: News Apps Provide High Engagement and Strenghthen Subscriber Bases

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by  Mark Jacob over at the Northwestern Local News Initiative which conducted  interviews with publishers about the ways dedicated news apps have impacted papers’ subscriber engagement. The article, “Local News Outlets Upgrading Apps and Battling App-rehension,” discusses the ways news apps […]

News Brief: New Advertising Opportunities Created by the Audio Podcast Boom

News Brief: New Advertising Opportunities Created by the Audio Podcast Boom

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by  Micaeli Rourke over at Digital Content Next about the ways podcasting is impacting ad revenue. “The podcast advertising market continues to rise steadily, quarter after quarter.” – said Micaeli Rourke The article, “As podcasting soars, advertising follows,” discusses the ways […]

News Brief – Apple Reduces Their Revenue Share With News Partners

News Brief – Apple Reduces Their Revenue Share With News Partners

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by Joshua Benton over at Nieman Lab about upcoming changes to Apple’s News Partner Program. The article, “Apple now wants to be your “News Partner” (meaning they’ll let you keep more of your readers’ cash if you join Apple News),” discusses […]

News Brief: Google News update could mean more traffic for newspapers

News Brief: Google News update could mean more traffic for newspapers

Google recently announced that they are changing the way they share content through the Google News program, and it could have big impact on the traffic your website is seeing. Traditionally, Google News has used RSS feeds to collect news content from news publishers and render it directly within the Google News application or on Google’s website. While this resulted in more eyes on the shared content and perhaps some […]

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