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Managing Advertisements with AdRotate Pro
AdRotate Pro powers digital advertising management on Our-Hometown’s WordPress platform by providing an intuitive interface for managing ads, making it easy for website owners to create and manage ad campaigns.
- Increased revenue
- Better targeting
- Enhanced user experience
- Improved analytics
- Easy management
In the following sections we will demonstrate how to manually create your own advertisement or place one provided by an advertiser, manage scheduling and ad groups, plus an overview of various options to place adverts across your site and even in your newsletters.
Creating an Advert
Our-Hometown’s custom WordPress platforms leverages the AdRotate Pro plugin to manage several types of advertisements. Use AdRotate to place network ads from Google or the OHT Ad network, or in particular banners created by yourself or your advertisers.
Let us focus on creating an advert with a hypothetical banner provided by an advertiser who would like the ad to run for a period of time and linking to a special page on their site.
From the Admin dashboard go to click AdRotate Pro in the left menu. This will bring you to the Manage Adverts page listing all adverts on your website. This page is divided into 3 sections: Adverts that need attention and are not displayed; actively displayed adverts; and disabled adverts.
To create a new advert click the New Advert link at the top of the Manage Adverts page. In the following sections we will walk through the options available when creating a new advert.
Groups are most often used to represent particular locations for ad placement on your website. For instance a group named Leaderboard – Front Page might be placed into a widget area above the main logo on your homepage to display featured adverts.
You can enter the basic scheduling options when creating an advert. Enter the dates and times and a new schedule with the Advert number (i.e. Schedule for add 6) will be created when you click Save Advert. If you do not want to create a new schedule just leave the dates empty and you can assign an existing schedule.
Adverts are placed on your website mainly via Widgets added to pages with the Customize tool. Advert Groups can also be configured to inject adverts directly into content, such as posts or pages. Finally we will demonstrate how to place adverts into a newsletter template allowing advertisers to engage with that audience as well.