News Archives -

Publisher Interview:  The Value of using a Geodirectory for your Event Calendar

Publisher Interview: The Value of using a Geodirectory for your Event Calendar

 GUY:  These events for us are within the Geodirectory, which you guys have and I didn’t understand how valuable it would be to have all of our events within a Geodirectory.  Now I am realizing how much the Google algorithms and everything like to swim into these directories because you’ve got links, addresses, images so this helps with indexing.  And we are a member of Google News and Apple News, […]

Using a Metered Paywall to Collect E-mail Leads

Using a Metered Paywall to Collect E-mail Leads

A Metered Paywall is a great tool for generating paid subscriptions, as it allows potential customers to view a certain number of stories each month and get a preview of what your site has to offer before committing to a paid membership. But did you know that the Metered Paywall can also be used effectively to collect e-mail leads for marketing other products and features, even if your publication does […]

Advertising Highlights: Delivering Ad Reports, new features, and Friends2Follow

Advertising Highlights: Delivering Ad Reports, new features, and Friends2Follow

At Our-Hometown, we are always researching, developing and implementing new ways to benefit our customers’ advertisers, thereby benefiting our customers themselves. This week, we’re going to highlight a few recent updates we’ve made, as well as some standard methods to add value to advertisers on our websites. 1. E-mail CSV Stat Reports (AdRotate) When advertisers run a campaign on your website, they likely expect a report highlighting the performance of […]

New Display Ad Functionality

Our-Hometown has introduced some new functionality to our Display Ads, which are ads from the Print Edition that are either extracted by our staff or sent as a folder of pre-cropped ads along with your PDF pages to be published with each edition. These new features will benefit advertisers by making it easier for readers to identify or contact a business for an ad they are seeing, and ensuring that their […]

Reverse Publishing with Classifieds

Reverse Publishing with Classifieds

When we introduced Reverse Publishing from WordPress to InDesign for articles, the feedback was overwhelmingly positive and we quickly realized the importance of this feature to the online and print publishing industry. We knew that we had to continue expanding upon the idea and bring similar functionality to other areas of the printing process. We are now able to offer a full Classifieds System with Reverse Publishing! This system allows you […]

Sending an Event Newsletter

Sending an Event Newsletter

We recently published two posts detailing our Event Calendar system and Using your Newsletter to Sell Digital Subscriptions. Now, we’re going to combine the two and cover how to send an Event Newsletter. An Event Newsletter is useful for promoting local events, whether they are sponsored events or hosted by the public, and is a great way to expand a publication’s community reach. Sending an Event Newsletter is very similar to sending a […]

Event Calendar with User Submitted Events

Event Calendar with User Submitted Events

Our Hometown is able to offer customers an attractive and highly functional Event Calendar System powered by GeoDirectory. An event calendar is a great way to keep your publication involved with the local community by promoting upcoming events happening in the area. You can also invite readers to submit their own events to the calendar, and can even use it as a source of revenue by charging readers or advertisers to have their […]

How to Use Your Newsletter to Sell Digital Subscriptions

How to Use Your Newsletter to Sell Digital Subscriptions

The weekly newsletter is a valuable service you provide to your readers when they become a digital subscriber. However, the new Automated Newsletter feature is a multipurpose marketing tool that could also be used to grow your digital subscribers. Here are the 6 steps to using your Email Newsletter to Promote Digital Subscriptions:   Step 1: Setup Automated Newsletter We already send a weekly newsletter for all Full Service customers. […]

Photo Galleries with MaxGalleria

One great way to help your articles stand out is by including a Gallery of attractive, high-quality photos. This can be easily achieved using the MaxGalleria Plugin included with all of our WordPress websites! The MaxGalleria Plugin allows you to create a Photo or Video Gallery right from your dashboard. You choose a gallery template and a few display options along the way, then upload images from your computer or […]

Publisher Interview: How to Reverse Publish Four Weeklies

Last week, I sat down with Meg Norris, editor and publisher of Litmor Publications, a group of weeklies from Long Island New York. Meg has been an Our Hometown customer for years with the Garden City News, which uses our Full Service PDF extraction for publishing online. As we discuss in the video, when we told Meg that we had developed reverse publishing, she decided to bring her other four […]

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