News Archives -

ValleyCenter.com launches new app with push notifications!

ValleyCenter.com launches new app with push notifications!

ValleyCenter.com, home of the Valley Roadrunner, recently launched their new iOS App (with an Android version coming this week), inviting readers to download it for free to enjoy all of the great content the Roadrunner has to offer while on the go. While the app includes all of the features that you’ve come to expect from one of Our-Hometown’s iOS and Android Apps, today we’re going to highlight the unique way that […]

5 Easy Ways to Grow Your Mailing List!

5 Easy Ways to Grow Your Mailing List!

Your newsletter is an important tool for generating revenue on your website. Using newsletters to consistently reach your readers is not only a great way to keep them coming back to your site, but it is also a great way to attract advertisers. If you have a large enough mailing list, advertisers will be competing for your real estate and you won’t have any trouble selling ads in your newsletter […]

Creating a dedicated COVID-19 Resource Page on your website

Creating a dedicated COVID-19 Resource Page on your website

Local newspapers will play an important role in keeping the general public informed throughout the COVID-19 outbreak. Readers will turn to their local newspapers not only for the paper’s own reporting on the pandemic, but also as a filter of sorts for trusted, accurate information from other reliable outlets. We recommend creating a dedicated “COVID-19 Resource Page” on your website to house links to official, reputable sources such as the Centers […]

Creating Coupons in Memberpress

Creating Coupons in Memberpress

A popular method of generating subscriptions on your website is to offer promotional discounts for new members, enticing them to take advantage of some great savings or even a free trial. Fortunately, this entire process is made simple using Memberpress’s Coupons feature. You can create a customized coupon code in just a couple of minutes! From your WordPress Dashboard, navigate to Memberpress → Coupons. You likely won’t have any coupons […]

VIDEO:  Digital Revenue Opportunities for Local Newspapers in 2020

VIDEO: Digital Revenue Opportunities for Local Newspapers in 2020

Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below

Creating an Interactive E-Edition

Creating an Interactive E-Edition

If you publish both articles and PDF E-Editions on your website, you can synchronize them to create an interactive E-Edition. This is done by going through the PDF pages and manually tagging each article to link it with the desired story. While it can be time consuming for a larger edition, it greatly improves the experience for readers who enjoy the PDF E-Edition and grants them the ability to share […]

Adding Videos to WordPress

Adding Videos to WordPress

The trend of print publications prioritizing their digital platforms is no longer a “trend,” but instead the reality that we live in. Part of enhancing your digital presence is to include multiple types of media beyond just text and photos. Incorporating videos into your website is a great first step, as online readers will enjoy the visual content while creators or advertisers can capitalize on the added exposure. When done […]

THE RESULTS ARE IN: Look for these features in 2020!

THE RESULTS ARE IN: Look for these features in 2020!

Our Hometown ran a survey throughout the month of January asking customers to provide feedback and suggestions regarding what features they’d like to see introduced in 2020. As always, we put our customers needs and desires at the forefront and allowed everyone the chance to give their input. After running the numbers, we’re excited to share the most-requested features that we’ll be working on this year: An improved mobile publishing […]

Setting an Article, Edition, or PDF to Free Access

Setting an Article, Edition, or PDF to Free Access

If your publication requires a paid digital subscription, you’ve likely encountered a circumstance where you want to provide content for free. There are many reasons why you may want to allow readers to access a specific article, or even an entire edition, without a subscription. Maybe there is an important community event that you feel should be shared with everyone. Perhaps there was a major tragedy, and you’ve recognized the […]

Creating Category-specific Ads with AdRotate Pro

Creating Category-specific Ads with AdRotate Pro

One exciting feature of the AdRotate Pro plugin included with our WordPress CMS is the ability to display an ad or a group of ads only when viewing a specific category, allowing you to sell targeted advertising opportunities to your clients. A local sporting goods store, for example, may be interested in placing an ad that only shows on Sports articles, where readers are more likely to be interested in their products. […]

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