News Archives -

How Reverse Publishing can help you in 2023

How Reverse Publishing can help you in 2023

At Our-Hometown, Inc. we understand the challenges that newspaper publishers face in today’s digital landscape, having assisted in combating these hurdles for over two decades. This experience has helped us to develop revolutionary features like our Reverse Publishing tool, which allows news publishers to easily compile, edit and publish their articles on the web before exporting them to InDesign or other layout software to prepare the print edition. Our Reverse […]

The Digital Initiative in 2023

The Digital Initiative in 2023

Our-Hometown’s Digital Initiative program launched in 2022, partnering with three State Press Associations and already assisting more than a dozen newspaper publications transition to a digital model that introduces a number of brand new revenue streams unavailable to print-only publications. We’re excited to see the program expand to more states and Press Associations in 2023, continuing our goal of assisting every print newspaper in the country adapt to the ever-evolving […]

10 Ways to Increase Subscription Revenue in 2023

10 Ways to Increase Subscription Revenue in 2023

Although the newspaper industry has changed dramatically in the past several years, we’re still facing many of the same challenges that have plagued publishers for decades. Namely: declining subscriptions. We wanted to help our customers start the new year off on the right foot by offering several simple methods publishers can use to increase subscription revenue in 2023. Below are 10 Ways to Increase Subscription Revenue this year: 1. Combo […]

Update your Contact Information at Our-Hometown

Update your Contact Information at Our-Hometown

The team here at Our-Hometown is excited about the year ahead, and we can’t wait to share more information on all of the things we have planned for 2023. But first, as part of our annual review process, we’d like to invite all current Our-Hometown customers to fill out the short form below with up-to-date contact information for your publication and key staff members. There is also a section for […]

Holiday Scheduling Reminder

Holiday Scheduling Reminder

Attention, Our-Hometown customer! The holiday season is officially in full swing, and we need your help to make sure that we have the resources available to handle any holiday-related requests such as early publishes, late publishes, or extra special sections that need to be posted online between now and the new year. If you are currently utilizing our PDF to HMTL Extraction Service, please LET US KNOW if there will be any changes to […]

Identifying your most popular stories of the year

Identifying your most popular stories of the year

As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]

Kevin Slimp: To-Do List for Newspapers as we Approach the New Year

Kevin Slimp: To-Do List for Newspapers as we Approach the New Year

Our friend and industry expert Kevin Slimp — host of the Kevin Slimp Webinar Series — has provided us the following guest column to distribute to our readers! We hope you enjoy Kevin’s insight, and register for his upcoming webinar. There’s no better time than the first of the year to take steps to improve your newspaper. I visit several newspapers each month, both online and in-person, offering advice on […]

New Gift Subscriptions Add-On for MemberPress available now

New Gift Subscriptions Add-On for MemberPress available now

Our-Hometown is excited to announce that the new MemberPress Gifting Add-On is now available for customers on our WordPress Publishing Platform, allowing readers to easily purchase and monitor digital Gift Subscriptions for a friend or family member through the website. The MemberPress Gifting Add-On replaces our existing Gift Subscriptions feature, offering a more streamlined and user-friendly approach that includes a direct integration with the MemberPress software. Setting up Gift Subscriptions […]

Offer Holiday Discounts with Coupon Codes & Promotions

Offer Holiday Discounts with Coupon Codes & Promotions

It’s that time of the year again — the season of giving! If you’re looking for some simple options to offer savings to new or existing subscribers this holiday season, Our-Hometown has got you covered! Strap on your Santa boots and spread some holiday cheer with Coupon Codes and other special promotions! Our-Hometown customers have several options for offering savings to their readers, the simplest and most effective being Coupon […]

Top Stories widget now includes “Past Year” option

Top Stories widget now includes “Past Year” option

Our-Hometown’s engineers have released a small update to our Top Stories widget, adding the option to showcase the top performing stories of the past year. Previously, the widget was limited to a more immediate timeframe and only able to display the most popular articles of the past week, two weeks, one month, three months, or six months. Check out an example of the Top Stories widget in action on SignalsAZ […]

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