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Akron.com re-launches with Our Hometown!

Akron.com re-launches with Our Hometown!

Our Hometown is happy to welcome the newest member to our publishing family, Akron.com! Akron.com is home to two Ohio-based publications, the South Side News Leader and the West Side Leader, covering several Akron neighborhoods and surrounding communities while reporting on local news, government, entertainment, and high school & youth sports. They recently decided to migrate to our service to implement a new responsive design with a modern look, and to […]

Make Your List & Check It Twice: Get the Most of Our Hometown’s Features & Services!

Make Your List & Check It Twice: Get the Most of Our Hometown’s Features & Services!

Our Hometown has been hard at work behind the scenes all year long — just like Santa’s elves! You may have missed some of the great new things we’ve introduced over the past 12 to 18 months, and we want to make sure you’re getting the most out of our service. Check out our list of features below and consider adding any that interest you! Audio Articles – From $40/mo […]

Looking for a better website in 2020?

Looking for a better website in 2020?

The Best Customer Service in the business. Month-to-Month Contracts. For 23 years, Our Hometown has worked with newspaper publishers to help build and monetize their digital presence. We are a family business and customer service has always been our number one priority. We stand behind our customer satisfaction on a day-to-day basis. We don’t lock you into a long-term contract and then ignore you until it’s time to renew, like […]

Using Sponsored Content Effectively

Using Sponsored Content Effectively

Over the past decade, sponsored content on news websites has greatly evolved. Once seen as annoying, advertisement-like clutter, sponsored content is now accepted as a useful tool that, when used effectively, can be used to generate additional revenue without compromising your publication’s journalistic integrity. A recent article from NiemanLab.org highlights how The Texas Tribune has begun introducing sponsored content to their primary website after years of limiting visibility to a sister […]

Changing or Updating Your Logo

Changing or Updating Your Logo

It is not often thought about, but eventually there may come a time when you will need to change the logo on your website. Maybe you’ve undergone a total re-brand. Maybe you’ve just changed your color scheme. Or, maybe you just like to shake things up with some seasonally-themed artwork in the header. Whatever the reason, changing your logo is extremely easy! Simply navigate to your homepage and activate the […]

Conversation over Comments

Conversation over Comments

I recently came across an interesting article from the International News Media Association titled, “Comments on news articles are dead, paving the way for conversations.” The article highlights how many publishers have moved away from allowing comments on their digital content due to the toxic nature that overtakes many online comment sections. However, the article also touches on some ways to improve your comments section – primarily by making it […]

Basic Methods to Improve SEO on Google

As more readers search Google for local news, it’s important to take steps to improve your SEO and search ranking. Below are some best practices that will help your site rise to the front page of Google. Fresh Content:  More important than anything else in gaining traction on Google would be uploading new content to the site on a regular basis. The more often you upload content, the more likely […]

Improving Website Accessibility

Improving Website Accessibility

Improving Website Accessibility At Our-Hometown, we are always working to research, develop and implement new ways to ensure our customers’ websites are accessible by all readers, including those with disabilities or visual impairment. It is important that our customers’ content is able to be enjoyed by everyone, and each and every year we move a little closer to achieving that goal. Here are five basic measures that we already take […]

Publisher Interview:  The Value of using a Geodirectory for your Event Calendar

Publisher Interview: The Value of using a Geodirectory for your Event Calendar

 GUY:  These events for us are within the Geodirectory, which you guys have and I didn’t understand how valuable it would be to have all of our events within a Geodirectory.  Now I am realizing how much the Google algorithms and everything like to swim into these directories because you’ve got links, addresses, images so this helps with indexing.  And we are a member of Google News and Apple News, […]

Using a Metered Paywall to Collect E-mail Leads

Using a Metered Paywall to Collect E-mail Leads

A Metered Paywall is a great tool for generating paid subscriptions, as it allows potential customers to view a certain number of stories each month and get a preview of what your site has to offer before committing to a paid membership. But did you know that the Metered Paywall can also be used effectively to collect e-mail leads for marketing other products and features, even if your publication does […]

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