Matt Larson, Author at
Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below
Click here to register for webinar! We are excited to announce our first public webinar, where we will discuss the top Digital Revenue Opportunities for Local Newspapers in 2020. We’ll also talk about some of the new video and audio content tools available on Our Hometown’s WordPress Platform. The webinar will be on February 27th at 1pm EST. Sign up here: https://register.gotowebinar.com/register/1956570351050708749 Even if you can’t make the call at […]
Since we announced Audio Articles, we’ve had tons of publishers contact us to get it setup. The Dallas Weekly just added the feature and we recorded the audio article demo below. Check out the feature, the story sounds great!
Last week, Facebook unveiled its updated advertising policy, which puts the burden on the user to opt out of highly targeted political advertisements on the platform. Facebook’s director of product management for ads commented in a blog post: “There has been much debate in recent months about political advertising online and the different approaches that companies have chosen to take. While Twitter has chosen to block political ads and Google has […]
DES MOINES, IA – Our Hometown CEO Matt Larson will be traveling to Iowa again this year for the INA annual convention. Looking forward to talking digital strategy and jamming with the band in the president’s suite! (We wish more associations had a musical component). Learn more about the conference here. Hope to see you there!
COLUMBUS, OH — The Our Hometown Winter Road show continues in Ohio February 6-7 for the ONMA annual convention. Check out the program and schedule here! If you can make it, stop by our table to learn more about Audio Articles, iOS and Android Apps, and Video Advertising!
LEXINGTON, KY — Join us at the Kentucky Press Association convention, January 23-24 in Downtown Lexington. We’ll be giving a presentation on 30 revenue ideas that can be applied by any newspaper! Learn more about the convention here: http://www.kypress.com/site/index.php?id=31
GALVESTON, TX — Our Hometown is proud to be sponsoring and attending the Texas Press Association convention again this year. We will be attending the trade show demonstrating our latest developments, including Audio Articles and updates to our iOS and Android Apps. See you in Galveston!
GUY: These events for us are within the Geodirectory, which you guys have and I didn’t understand how valuable it would be to have all of our events within a Geodirectory. Now I am realizing how much the Google algorithms and everything like to swim into these directories because you’ve got links, addresses, images so this helps with indexing. And we are a member of Google News and Apple News, […]
Last week, I sat down with Meg Norris, editor and publisher of Litmor Publications, a group of weeklies from Long Island New York. Meg has been an Our Hometown customer for years with the Garden City News, which uses our Full Service PDF extraction for publishing online. As we discuss in the video, when we told Meg that we had developed reverse publishing, she decided to bring her other four […]
