Matt Larson, Author at
Welcome to the first Virtual Office Hours with the Our Hometown Support team. https://our-hometown.com/join-us-for-office-hours-this-friday-at-1pm/ Watch the full office hour video here: https://www.youtube.com/watch?v=WLYBdP_qDek See below for highlight links. Top Stories: Recap on our last Virtual Conference – Helping Local Businesses During Shutdown and Reopening Video: https://youtu.be/WLYBdP_qDek?t=40 Blog Post: https://our-hometown.com/virtual-conference-recap-helping-local-businesses-from-shutdown-to-re-opening/ Next Virtual Conference Announcement – Digital to Print Publishing with Meg Norris Video: https://youtu.be/WLYBdP_qDek?t=136 Blog Post: https://our-hometown.com/virtual-conference-digital-to-print-publishing-with-meg-norris/ What are Pending Transactions? Video: […]
Session 2 for the day. June 9 at 3pm EST “Smarter Ways to Use Email with Quizzes, Polls, Ballots, and More” Speakers: Jennifer Williams Tim D’Avis LIVE UPDATES: Email and Promotions Work Together 87% of new email opt ins come from promotions The Cycle: Run Promotions. Send Emails. Repeat. Follow-up promotions by moving your audience to the next digital action. Feature promotions and interactive content in newsletters to capture valuable […]
Second Street is running a virtual summit this week focused on the topic of email newsletters. https://summit.secondstreet.com/schedule/ See below for some of the ideas that stood out to us: Session 1 June 9 at 1pm EST “Building a Better Email Program: How to Use Newsletters to Drive Relationships and Revenue” Dan Oshinsky dan@inboxcollective.com Live notes: Why Email Works Email is a place to engage and start a 1 to 1 […]
Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below
Click here to register for webinar! We are excited to announce our first public webinar, where we will discuss the top Digital Revenue Opportunities for Local Newspapers in 2020. We’ll also talk about some of the new video and audio content tools available on Our Hometown’s WordPress Platform. The webinar will be on February 27th at 1pm EST. Sign up here: https://register.gotowebinar.com/register/1956570351050708749 Even if you can’t make the call at […]
Since we announced Audio Articles, we’ve had tons of publishers contact us to get it setup. The Dallas Weekly just added the feature and we recorded the audio article demo below. Check out the feature, the story sounds great!
Last week, Facebook unveiled its updated advertising policy, which puts the burden on the user to opt out of highly targeted political advertisements on the platform. Facebook’s director of product management for ads commented in a blog post: “There has been much debate in recent months about political advertising online and the different approaches that companies have chosen to take. While Twitter has chosen to block political ads and Google has […]
DES MOINES, IA – Our Hometown CEO Matt Larson will be traveling to Iowa again this year for the INA annual convention. Looking forward to talking digital strategy and jamming with the band in the president’s suite! (We wish more associations had a musical component). Learn more about the conference here. Hope to see you there!
COLUMBUS, OH — The Our Hometown Winter Road show continues in Ohio February 6-7 for the ONMA annual convention. Check out the program and schedule here! If you can make it, stop by our table to learn more about Audio Articles, iOS and Android Apps, and Video Advertising!
LEXINGTON, KY — Join us at the Kentucky Press Association convention, January 23-24 in Downtown Lexington. We’ll be giving a presentation on 30 revenue ideas that can be applied by any newspaper! Learn more about the convention here: http://www.kypress.com/site/index.php?id=31