General Archives -

Conversation over Comments

Conversation over Comments

I recently came across an interesting article from the International News Media Association titled, “Comments on news articles are dead, paving the way for conversations.” The article highlights how many publishers have moved away from allowing comments on their digital content due to the toxic nature that overtakes many online comment sections. However, the article also touches on some ways to improve your comments section – primarily by making it […]

Feature Highlight: Blurred Borders on Article Sliders

Feature Highlight: Blurred Borders on Article Sliders

Our-Hometown’s Article Slider widgets are a great way to prominently feature some of the more important or interesting stories on your website. However, not every important or interesting story has a high-quality image associated with it, and using low quality or oddly-sized images can result in an ugly-looking slider that seems to zoom in on a random area of whatever image is used – until now. We are happy to […]

Our Hometown Roadshow: Conference Digest

Our Hometown Roadshow: Conference Digest

The Our Hometown, ‘Fall Roadshow’, kicked off at the end of September and moved right along into October. Our team attended various newspaper associations’ annual conventions state-to-state. Fall Roadshow Stops: Missouri Press Association Annual Convention, Kansas City National Newspaper Association, Milwaukee Southern Newspaper Publishers Association Annual Meeting, Chicago Washington Newspaper Publishers Association Annual Convention, Olympia The crowds were energized, and networking with attendees offered valuable insight into the state of […]

Reporting and Presenting Advertising Metrics: What You Should Know

Chances are if you have a website, you more than likely will be asked by a manager, stakeholder, or advertiser, about the performance of your site. In today’s digital landscape, it’s crucial to understand the metrics of your website to stay competitive, and to generate revenue opportunities. For news publication sites in particular, running ads on your website adds another layer of metrics that publishers need to be tracking. By […]

Look for Our Hometown at the Washington Newspaper Publishers Association Annual Convention, October 10 – 12, 2019

Look for Our Hometown at the Washington Newspaper Publishers Association Annual Convention, October 10 – 12, 2019

This year’s Washington Newspaper Publishers Association annual convention is being held October 10 – 12, 2019 in Olympia! Members will gather at the Hotel RL Olympia Washington for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]

Look for Our Hometown at the Southern Newspaper Publishers Association Annual Meeting, October 6 – 8, 2019

Look for Our Hometown at the Southern Newspaper Publishers Association Annual Meeting, October 6 – 8, 2019

This year’s Southern Newspaper Publishers Association annual meeting is being held October 6 – 8, 2019 in Chicago! Members will gather at the J.W. Marriott for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]

Look for Our Hometown at the 133rd National Newspaper Association Annual Convention, October 3 – 5, 2019

Look for Our Hometown at the 133rd National Newspaper Association Annual Convention, October 3 – 5, 2019

This year’s National Newspaper Association Annual Convention is being held October 3 – 5, 2019 in Milwaukee! Members will gather at the Pfister Hotel for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]

Basic Methods to Improve SEO on Google

As more readers search Google for local news, it’s important to take steps to improve your SEO and search ranking. Below are some best practices that will help your site rise to the front page of Google. Fresh Content:  More important than anything else in gaining traction on Google would be uploading new content to the site on a regular basis. The more often you upload content, the more likely […]

Improving Website Accessibility

Improving Website Accessibility

Improving Website Accessibility At Our-Hometown, we are always working to research, develop and implement new ways to ensure our customers’ websites are accessible by all readers, including those with disabilities or visual impairment. It is important that our customers’ content is able to be enjoyed by everyone, and each and every year we move a little closer to achieving that goal. Here are five basic measures that we already take […]

Digital priorities for publishers – a global snapshot

Different industry experts in different countries are focused on different priorities for 2016.  From video content to digital marketing, increasing subscriptions to mobile speed and app usage, and the always important increasing revenue, each country has it’s own platforms and pitfalls to worry about. Read more about digital priorities of publishers around the globe at wan-ifra.org

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