General Archives -
Our-Hometown’s WordPress Publishing Platform includes a very simple Polls tool that customers can use to poll their readers and gauge public opinion on various topics. With election season just around the corner, many newspapers are hosting polls related to local or national elections to get a sense of which way their readers are leaning towards voting. This data can be valuable to your own marketing strategy, as well as to advertisers […]
One question we’re often asked by customers and prospective customers is, “How can we get more traffic to our site?” That is a pretty open-ended question, and of course there are an infinite number of ways to get more traffic to your website. However, one effective strategy is to market to your existing audience — print readers — by making frequent mention of the website in your print edition. You’d be […]
Our-Hometown’s latest Virtual Conference took place this past Friday, featuring one of our most popular platform features: Reverse Publishing! Our Reverse Publishing Suite allows publishers to draft and publish all of their article content on the website before exporting the entire edition to be placed in an InDesign document to create the print edition. This system drastically reduces the time it takes for publishers to update their website with new content, which […]
Our-Hometown’s President and CEO Matt Larson recently contributed the following article to the September issue of the National Newspaper Association’s Publisher Auxiliary publication! The article highlights several of the challenges currently facing the print publishing industry and offers a range of solutions to combat each issue, while also praising the NNA for taking the same approach with their upcoming virtual conference, which replaces the traditional in-person experience at the annual […]
Our-Hometown would like to pass along our congratulations to award winners in the New York Press Association’s 2019 Better Newspaper Contest — especially to our customers who took home some well-deserved recognition! The Better Newspaper Contest is the New York Press Association’s (NYPA) statewide competition that judges newspapers on their content in a few different categories, such as writing/reporting, photography, advertising and more. Winners were finally announced last month after […]
In today’s digitally-dominated world, social media platforms like Twitter are often the best sources for following “live news” as it happens. Before the TV crews show up and before the articles are written, many news stories, big and small, start out as a single message from a person who sees something happen in real time and decides to Tweet about it. Or post it on Facebook. Or share a photo on […]
Our-Hometown’s engineers have introduced a small quality-of-life update that improves the process for broadcasting articles via the E-mail Newsletter. Every Article on our platform includes a Broadcast Options panel on the edit screen, which includes a button to “Share via E-mail Newsletter.” This button immediately creates a newsletter featuring the article and sends it out to your newsletter mailing list. However, we received some feedback from customers who expected a confirmation […]
Our-Hometown CEO Matt Larson announced some exciting news at today’s session of Office Hours: Beginning today and for a LIMITED TIME, our Reverse Publishing tool will be made available by request to any Full Service (Extraction) customers currently using our WordPress Publishing Platform! As a full-service customer, you are already taking advantage of our Article & Ad Extraction service, where you simply upload PDF pages for each new edition to […]
Our-Hometown’s CEO Matt Larson focused on Our-Hometown’s Reverse Publishing feature during this week’s Office Hours, which took place yesterday afternoon. Reverse Publishing is a simple but powerful concept. Rather than producing content for your print publication, sending it to the printer, and then manually re-creating the same content on your website, you can streamline your workflow by drafting, editing, and publishing all of your content directly to the website first, where it can later be exported for […]
Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]