General Archives -
One way that local newspapers differ from larger, digital-based news outlets is their focus on the communities and neighborhoods that they cover. Newspapers, of course, help their residents stay up to date on the latest news and happenings — but they also help their residents stay up to date on each other by publishing Milestone Announcements submitted by the community. These Milestone Announcements can include things like Birth Notices, Engagement […]
Our-Hometown, Inc. is teaming up once again with our good friends at Editor and Publisher to present a live webinar on Serving the Growing Mobile Audience with Apps and Audio next month on September 1st, beginning at 2PM Eastern. If you’ve been paying attention to your web traffic trends, it probably won’t surprise you to hear that the majority of internet users now browse the web on mobile devices. According […]
The next in a series of webinars hosted by “The News Guru” Kevin Slimp and brought to our customers free of charge by Our-Hometown is scheduled for Thursday, July 29th at 2:00pm EST and will focus on Getting People to Pick Up Your Paper! “Don’t miss out as the “News Guru” discusses new research, information from recent focus groups, insights and more related to getting people to pick up your paper. Kevin will […]
Throughout the spring and early summer months, Our-Hometown customers have enjoyed free admission to a number of premium webinars at NewspaperAcademy.com as a part of our special partnership with Kevin Slimp aka “The News Guru.” By the end of July, Kevin will have completed six live webinars, leaving just one session remaining in our initial agreement. The following topics have been covered, or will be covered in the final sessions: […]
If you work in the newspaper industry, you’re probably already aware that most web traffic is now coming from mobile devices. The switch to mobile has been an internet-wide trend throughout the 2010s. However, our latest statistics show just how dramatic this shift has been over even the past couple of years. According to our platform-wide statistics, in 2018, our websites saw nearly 80% of online traffic coming from traditional […]
Our-Hometown, Inc. president & CEO Matthew Larson has been invited to give a live webinar presentation in conjunction with America’s Newspapers, this time on the topic of Email Newsletter Basics, on July 15th beginning at 2PM Eastern. The America’s Newspapers website describes the event as follows: Email newsletters are a key component of any business’ marketing toolkit. Unlike social media marketing, which uses top-secret algorithms to distribute content, the email […]
Back in May, Our-Hometown president & CEO Matthew Larson had the privilege of joining Amber Jackson to present on Automated Podcasting with Audio Articles for members of both the Colorado Press Association and Kansas Press Association during a live webinar event. During the presentation, Matthew demonstrates how our Audio Articles Podcast feature automatically generates an audio version of any text article on your website and uses it to create a […]
Our-Hometown, Inc.’s president & CEO Matthew Larson was invited to give a live virtual presentation on Newsletter Marketing for members of the Kansas Press Association earlier this month. During the presentation, Matthew describes some of the powerful newsletter marketing techniques made possible by our platform, including several cutting-edge tools developed by our own engineers! Watch the full replay below and let Matthew walk you through the basics of Newsletter Marketing, […]
Our-Hometown, Inc. president & CEO Matthew Larson gave a live presentation on Using Automation to Increase Audience Revenue & Engagement earlier this month as part of a Online Media Campus & America’s Newspapers webinar event. The session focuses on some of our latest technical innovations, such as our Audio Articles Podcast and Social Media Autopost features. Matthew also discusses some more traditional techniques, like using recurring subscriptions to retain more […]
Our-Hometown, Inc. president & CEO Matthew Larson recently gave a live presentation on Using Automation to Increase Audience Revenue and Engagement for members of the National Newspaper Association who attended the special Allied Webinar earlier this month. During the session, Matthew demonstrated some of the ways our customers are automating both content creation and marketing using Our-Hometown’s collection of cutting-edge tools and plugins. Check out the replay below to learn […]