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NENPA Conference 2021 Schedule – Day Two

NENPA Conference 2021 Schedule – Day Two

Day two of the conference will begin with the Conference Keynote at 11AM Eastern on Friday. The Conference Keynote will see Emily Ramshaw, co-founder and CEO of The 19th News, join Maria Archangelo to discuss different methods of growing audiences, strengthening partnerships and different funding models that have shown long-term sustainability. Immediately following the keynote, the presentation of the Allan B. Rogers Editorial Award, New England First Amendment Award, AP […]

NENPA Conference 2021 Schedule – Day One

NENPA Conference 2021 Schedule – Day One

Day one of the conference will kick off with the Revenue Roundtable at 10AM Eastern on Thursday, featuring publishers, editors and ad directors from various publications discussing techniques and innovative ideas for increasing revenue. The Editors Roundtable will begin shortly thereafter at 11AM Eastern and will feature an in-depth discussion on how editors have managed their newsrooms, particularly in the past couple of years that have seen many newspaper employees […]

Our-Hometown sponsoring NENPA Virtual Conference this week

Our-Hometown sponsoring NENPA Virtual Conference this week

Our-Hometown is incredibly excited to help out our friends at the New England Newspapers & Press Association as a Platinum Sponsor for their upcoming 2021 New England Newspaper Conference, taking place virtually this Thursday & Friday. Day one of the event will feature a Revenue Roundtable where publishers, editors and ad directors will share ideas and innovations geared towards increasing revenue, as well as an Editors Roundtable where a number […]

Grant print subscribers online access using the Print Upgrade Membership

Grant print subscribers online access using the Print Upgrade Membership

Some of the most common questions we’re asked by new customers or those considering our service relate to how we allow offline print subscribers to claim matching online access, primarily for cases where the newspaper or publication offers online access as a part of any print subscription at no additional cost. This is accomplished using our Print Upgrade Membership tool, with a little help from the publisher. The Print Upgrade […]

25 Years of Automating Digital Publishing for Newspapers

25 Years of Automating Digital Publishing for Newspapers

Our-Hometown, Inc. is excited to invite you to join us once again for a LIVE webinar, 25 Years of Automating Digital Publishing for Newspapers, on Thursday, November 4th at 12PM EST. This special webinar will focus on the history of Our-Hometown, Inc. as host Matthew Larson takes attendees on a trip down memory lane, highlighting the achievements and milestones the family business has achieved since its inception in 1997. Originally […]

Case Study: News & Review taps into 20k Facebook audience by implementing Social Media Autopost

Case Study: News & Review taps into 20k Facebook audience by implementing Social Media Autopost

At Our Hometown, our goal is to develop solutions that help newsrooms of any size reach their audiences and take advantage of every revenue opportunity available to them. Today, we’re looking at some promising statistics coming from the recent launch of News & Review’s new website and implementation of Our Hometown’s Social Media Autopost feature. News & Review is a community paper located in Monticello, IN who was in a […]

What the expiration of Let’s Encrypt’s certificate means for your readers

What the expiration of Let’s Encrypt’s certificate means for your readers

Last month, news began circulating online warning readers that some of their internet-enabled devices may stop working after September 30th, 2021. Now that the deadline has passed, we wanted to make sure our publishers were aware in case they get complaints from readers who are unable to access their website. The reason is quite technical, and ultimately has to do with the expiration of Let’s Encrypt‘s root certificate. As a […]

Website Security Refresher

Website Security Refresher

At Our-Hometown, the security of our customers’ websites and data is one of our top priorities. While there are no new specific security threats to warn you about, we thought it would be a good idea to pass along some general tips for internet security in the COVID-age. 1. Use Two-Factor Authentication Two-Factor Authentication is probably the single most powerful tool you have to protect against criminals trying to access […]

News Brief: News Apps Provide High Engagement and Strenghthen Subscriber Bases

News Brief: News Apps Provide High Engagement and Strenghthen Subscriber Bases

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by  Mark Jacob over at the Northwestern Local News Initiative which conducted  interviews with publishers about the ways dedicated news apps have impacted papers’ subscriber engagement. The article, “Local News Outlets Upgrading Apps and Battling App-rehension,” discusses the ways news apps […]

News Brief: New Advertising Opportunities Created by the Audio Podcast Boom

News Brief: New Advertising Opportunities Created by the Audio Podcast Boom

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by  Micaeli Rourke over at Digital Content Next about the ways podcasting is impacting ad revenue. “The podcast advertising market continues to rise steadily, quarter after quarter.” – said Micaeli Rourke The article, “As podcasting soars, advertising follows,” discusses the ways […]

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