General Archives -
Newspapers using Our-Hometown’s publishing platform have long been able to offer Free Online Access to their offline print subscribers using our Print Upgrade Membership system, which allows readers who already receive the mailed print edition to take advantage of the digital content on the website at no charge once their subscription is verified. While this solution works in most cases, we have had several requests over the years for a system that […]
As a digital publication (or a print publication with an online presence), one of the most important sources of revenue available to you is Advertising. Fortunately, the AdRotate Pro plugin included with our service makes creating and managing online advertisements a breeze, and because our websites are fully responsive for both desktop and mobile devices, distributing ads throughout your layout is straightforward and easy to understand. When a new customer […]
Our support team is often asked about the default Archives page that is available on all of our websites, usually by a customer that is unable to find a particular article or by a customer that wonders why the archive dates don’t always correspond with the dates your editions were published. In light of these questions, we thought it would be worthwhile to explain the Archives page and how it works. […]
In the past, we’ve demonstrated How to Create Coupon Codes in Memberpress and discussed how you can then use those coupon codes in an e-mail marketing campaign aimed at enticing former subscribers to resubscribe at a reduced rate with a special promotional offer. We are happy to announce that this entire process has been streamlined and automated with our new Automated Newsletter Coupons feature! This new feature allows you set up a Promotional […]
Our-Hometown will be hosting another session of Office Hours this Friday, June 26th, at 12PM Eastern. During this session, Our-Hometown CEO Matt Larson will discuss Newsletter Optimization and introduce attendees to some of the features available in the Newsletter plugin that is included with our service. In addition to an overview of the plugin, Matt will talk about different strategies for growing your newsletter mailing list, how to launch an effective newsletter […]
Our-Hometown has updated our Referral Program to provide more incentive for publishers to spread the word about our service! We know that our collection of features and software can help any publication looking to expand their digital footprint, and we’re confident that any publisher who takes the time to learn what our platform has to offer will agree. Under our new Referral Program, any current customer that refers us to another publication will […]
Managing your digital and print subscriptions is made easy using the MemberPress plugin included with Our-Hometown’s WordPress platform. New subscription orders and renewals are e-mailed to your staff immediately, and an intuitive dashboard makes looking up subscriber records and recent transactions quick and painless. We’ve recently expanded the MemberPress functionality to include an easy-to-configure Automatic Member Report, which will send an e-mail update with a list of new subscribers on a pre-determined […]
Our-Hometown CEO Matt Larson recently connected with The Wave Publisher Walter Sanchez, Editor-in-Chief Mark Healey, and Digital Editor Alison Kase for an in-depth interview centered primarily on how they’ve grown their digital product and outreach with the help of Our-Hometown’s services. The discussion ranged from the general importance of offering a digital product to some of the unique reader-engagement programs they’ve been able to offer through their website, including a Curbside Delivery […]
A powerful way to expand your newspaper’s reach beyond your community and local readers is to submit your content to news aggregate platforms like Apple News and Google News, who will redistribute it across their networks of users. This can help improve your publication’s search engine rankings and web traffic, which in turn can help increase your advertising revenue. We wrote a post about How to Appear in Google News last summer, […]
Our-Hometown will be hosting another Virtual Conference next Friday, June 19th, beginning at 12PM Eastern. This conference will focus on a Digital to Print Publishing workflow made possible by our Reverse Publishing & Multi-Site Publishing tools, as well as our custom Google Docs Add-On. Our-Hometown CEO Matt Larson will be joined by Margaret Norris, publisher of The Garden City News, The Jericho News Journal, The Syosset Advance, The Bethpage Newsgram and The Mid-Island Times, […]