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General - - Page 2
31
Dec
Internal links may seem simple; however, they are an incredibly powerful tool for improving your website’s SEO. By effectively using links between pages on your site, you can enhance user experience, help search engines better understand your content, and distribute “link equity” to pages you want to rank higher. What Are Internal Links?: A hyperlink that connects two pages within the same domain is an internal link. For example, if […]
26
Dec
In a recent post, we explored the SEO benefits of author profiles, specifically implementing the E-E-A-T strategy suggested by Google search. Today, we’re excited to unveil Our-Hometown’s customizable author profile solution! This powerful new feature will soon roll out automatically to all our customers, with no action required on your end. How it Works Our new author profile pages will seamlessly leverage your website’s existing Author or Byline fields. Now, […]
12
Dec
Attention, Our-Hometown customer! The holiday season is officially in full swing, and we need your help to make sure that we have the resources available to handle any holiday-related requests such as early publishes, late publishes, or extra special sections that need to be posted online between now and the new year. If you are currently utilizing our PDF to HMTL Extraction Service, please LET US KNOW if there will be any changes to […]
28
Nov
The Recorder, a local newspaper covering three rural counties in western Virginia, was recently featured in a PBS NewsHour segment about the sustainability of local journalism. Additionally, The Recorder was singled out this year as one of 17 “Bright Spots” for local news outlets, as part of the 2023 “State of Local News Project” published by the Local News Initiative at Northeastern University’s Medill School of Journalism. The report, in […]
24
Nov
The Microsoft Ignite 2023 conference showcased several AI-driven innovations, with implications for various industries, including digital publishing. Here’s an objective overview of the developments that might interest newspaper publishers: AI-Enhanced Productivity: Insights on Copilot for Microsoft 365 Microsoft’s Copilot for Microsoft 365 represents a significant leap in AI-driven productivity tools. User feedback indicates a 29% increase in task efficiency, with 70% reporting enhanced productivity. Notably, 68% of users found an […]
20
Nov
Happy Thanksgiving! As we gather to celebrate this season of gratitude and community, it’s the perfect time to reflect on how we share stories and connect with readers. Today, we’re showcasing the versatility and visual appeal of our NextGen gallery plugin through a series of imaginative Thanksgiving images created with a dash of AI. To learn how you can showcase your stories, check out our walkthrough on using NextGen Gallery. Image Slideshow
3
Nov
The rise of artificial intelligence in search engines is a game-changer for news publishers. Google’s Search Generative Experience (SGE) is a clear indicator that AI’s role in content dissemination is growing. While this presents challenges, it also opens up a realm of strategic possibilities. This blog post aims to expand on specific strategies that publishers can implement to mitigate the potential negative impacts on their traffic and to thrive in […]
27
Oct
Our-Hometown has been collaborating with a new customer, Main Street Media of Tennessee, on consolidating their 17 individual newspaper websites into a single, multi-publication online presence. This process included custom development for managing the publication content, custom user roles, article templates, plus a major expansion of our Reverse Publishing feature set. Reverse Publishing Reverse publishing at the basic level is the process of creating and managing all of your content […]
19
Oct
Today I traveled up I-15N from Salt Lake to Brigham City, UT for a visit with Casey at Box Elder News Journal. My first objective was to put a face to the name. Casey Claybaugh, who’s been the publisher of the paper since 2009, switched to OHT in the middle of the COVID shutdown, so I wasn’t doing any in-person onboarding. But I knew someday I would find an opportunity […]
18
Oct
Introduction Adobe Express continues to evolve as the premier AI-powered creative platform, integrating new features that simplify and enhance all aspects of digital content creation. The latest release introduces generative AI capabilities and enhancements like Generative Fill, and Text to Template that remove creative barriers and streamline workflows. In this post, we’ll explore how to utilize these new tools to work faster, smarter, and more intuitively. We’ll also take a […]