Media Producer

OHT Customer The Recorder Shines Bright in New Report

OHT Customer The Recorder Shines Bright in New Report

The Recorder, a local newspaper covering three rural counties in western Virginia, was recently featured in a PBS NewsHour segment about the sustainability of local journalism. Additionally, The Recorder was singled out this year as one of 17 “Bright Spots” for local news outlets, as part of the 2023 “State of Local News Project” published by the Local News Initiative at Northeastern University’s Medill School of Journalism. The report, in […]

Microsoft Ignite 2023: Key AI Developments for Publishers

Microsoft Ignite 2023: Key AI Developments for Publishers

The Microsoft Ignite 2023 conference showcased several AI-driven innovations, with implications for various industries, including digital publishing. Here’s an objective overview of the developments that might interest newspaper publishers: AI-Enhanced Productivity: Insights on Copilot for Microsoft 365 Microsoft’s Copilot for Microsoft 365 represents a significant leap in AI-driven productivity tools. User feedback indicates a 29% increase in task efficiency, with 70% reporting enhanced productivity. Notably, 68% of users found an […]

Celebrate Thanksgiving with Style: Showcase Your Stories with NextGen Gallery

Celebrate Thanksgiving with Style: Showcase Your Stories with NextGen Gallery

Happy Thanksgiving! As we gather to celebrate this season of gratitude and community, it’s the perfect time to reflect on how we share stories and connect with readers. Today, we’re showcasing the versatility and visual appeal of our NextGen gallery plugin through a series of imaginative Thanksgiving images created with a dash of AI. To learn how you can showcase your stories, check out our walkthrough on using NextGen Gallery. Image Slideshow

News-Media Alliance Releases Whitepaper on AI, Copyright and the Fair Use Fallacy

News-Media Alliance Releases Whitepaper on AI, Copyright and the Fair Use Fallacy

In the rapidly evolving landscape of artificial intelligence (AI), publishers are finding themselves at a crossroads. The emergence of generative artificial intelligence (G-AI) systems has brought about a technological revolution, but with it comes a pressing question: How do we protect our creative content in this new digital age? The Challenge: A recent white paper by the News-Media Alliance highlights a critical issue facing publishers today—the pervasive copying of expressive […]

Google SGE’s Impact on News: Publisher Strategies for a New Search Landscape

Google SGE’s Impact on News: Publisher Strategies for a New Search Landscape

The rise of artificial intelligence in search engines is a game-changer for news publishers. Google’s Search Generative Experience (SGE) is a clear indicator that AI’s role in content dissemination is growing. While this presents challenges, it also opens up a realm of strategic possibilities. This blog post aims to expand on specific strategies that publishers can implement to mitigate the potential negative impacts on their traffic and to thrive in […]

Main Street Media of Tennessee:  A Case Study in Reverse Publishing

Main Street Media of Tennessee: A Case Study in Reverse Publishing

Our-Hometown has been collaborating with a new customer, Main Street Media of Tennessee, on consolidating their 17 individual newspaper websites into a single, multi-publication online presence. This process included custom development for managing the publication content, custom user roles, article templates, plus a major expansion of our Reverse Publishing feature set. Reverse Publishing Reverse publishing at the basic level is the process of creating and managing all of your content […]

How to Use the New AI-Powered Features in Adobe Express

How to Use the New AI-Powered Features in Adobe Express

Introduction Adobe Express continues to evolve as the premier AI-powered creative platform, integrating new features that simplify and enhance all aspects of digital content creation. The latest release introduces generative AI capabilities and enhancements like Generative Fill, and Text to Template that remove creative barriers and streamline workflows. In this post, we’ll explore how to utilize these new tools to work faster, smarter, and more intuitively. We’ll also take a […]

Navigating the Shifting Sands: The Decline of Social Media Referrals to News Websites

Navigating the Shifting Sands: The Decline of Social Media Referrals to News Websites

In the digital age, the symbiotic relationship between social media platforms and news websites has crafted a narrative of interconnected growth and mutual benefit. Platforms like Facebook and Twitter/X have long served as significant traffic conduits, channeling curious readers to news websites. However, as the digital landscape evolves, a noticeable shift is occurring in this erstwhile robust relationship. Recent trends depict a significant decline in social media referrals to newspaper […]

Protecting Your Content from AI: Webinar Takeaways

Protecting Your Content from AI: Webinar Takeaways

Artificial intelligence (AI) is advancing at breakneck speed, raising alarms among publishers about how their content could be used without permission. In a recent webinar, experts dug into the risks publishers face in the AI era, and what they can do to protect themselves.

Microsoft’s New Copyright Commitment: Key Questions

Microsoft’s New Copyright Commitment: Key Questions

Microsoft recently announced a potentially far-reaching new copyright commitment covering its AI copilot services. While bold, this move also raises important unanswered questions. What is Microsoft’s Copyright Commitment? In brief, Microsoft stated that for commercial customers, it will assume all legal liability for potential copyright claims stemming from use of copilots like GitHub Copilot and Microsoft 365 copilots. If a customer is sued, Microsoft will provide the legal defense and […]

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