Media Archives -

Starting a Podcast: Publisher Interview with Tom Lappas of the Henrico Citizen

Starting a Podcast: Publisher Interview with Tom Lappas of the Henrico Citizen

It has been clear for some time that digital journalism is king in today’s world, but the COVID-19 outbreak has really accelerated the need for many publishers to adapt — and that doesn’t just mean updating their websites more frequently. In order to truly adapt, you need to take advantage of all the different kinds of digital media available online and leverage it to generate new readers, new advertisers, and […]

Have you seen our new features on WordPress?

Many publishers ask me which features other newspapers are using to generate digital revenue, engage with readers, and reduce operational costs.  In response, I have put together the following list of features currently available with Our Hometown: Revenue Opportunities Unlimited Web Ad Options Simple to Manage Business Directory Customizable Advertiser Profiles Bulk Print Ad Upload and Automatic Profile Generation New Classified Directory Real Estate Listings Coupons and Daily Deals Sell […]

Google scrapping “First Click Free” Policy

Google, after much publisher input, will be ditching it’s “First Click Free” policy, implemented more than ten years ago.  With their new “Flexible Sampling” option, publishers can offer a set number of free stories over a time period, such as a month, instead of each day, allowing them to share stories with Google without having to sacrifice a paid content model. Read more at 

What isn’t Facebook telling Publishers about Instant Articles?

What isn’t Facebook telling Publishers about Instant Articles?

Facebook likes to talk about all the money publishers can make on their Instant Articles platform – just look at the information provided in the following infographic: 20% more clicks than mobile web articles 70% less likely to abandon the article due to page load speeds 30% more shares than a mobile web article Seems too good to be true, right?   What Facebook doesn’t come right out & say is […]

The evolution of clickbait content

Breaking down the good & bad of clickbait articles Clickbait used to be a catch-all phrase for the types of articles that generated clicks but also lead readers away from the site they were on, sometimes through a maze of other sites, to get to the actual article they wanted to read. This puts publishers in a tricky position at times, because there’s nothing wrong with an interesting article title […]

Five Ways Newspapers Can Deepen Their Relationships with Readers

The newspaper industry has lagged behind in terms of digital progress compared to other industries trying out the latest digital trend as it emerges.  And while that has been changing as of late, there are other strengths that newspapers continue to hold such as high quality audiences, strong use of coupons, and a long-term relationship with their audience. Editor & Publisher lists 5 ways to take these strengths and further deepen […]

Could Facebook Instant Articles help hyperlocal news?

While Google News and Facebook news articles have become a topic of debate amongst hyperlocal newspapers, Facebook has mostly drawn its news from the largest publications out there as they test instant articles. The real question will become, can Facebook Instant Articles help instead of hurt hyperlocal news outlets.  Local papers will have to decide if they will embrace news pulled into social media or shun it because of lost advertising […]

Digital Publishing: For Some Publishers, Paywalls are Gaining Traction

What makes a paywall successful?  The New York Times & Wall Street Journal have both been successful in generating revenue via paid reader subscriptions for their digital content while other papers like The Sun & The Toronto Star continue to offer their content free online or have scrapped paywalls they initially used.   Who’s right about whether or not to use paywalls?  As publishers are discovering, it’s a balancing act […]

Digital priorities for publishers – a global snapshot

Different industry experts in different countries are focused on different priorities for 2016.  From video content to digital marketing, increasing subscriptions to mobile speed and app usage, and the always important increasing revenue, each country has it’s own platforms and pitfalls to worry about. Read more about digital priorities of publishers around the globe at

All the news that’s fit to podcast: Newspapers try out audio

Podcasts have been around forever and with the likes of Serial shining a light on the journalistic possibilities, newspapers are testing out the podcast waters.  It’s an engaging media format that can be shared easily, go viral with the right content, and make money with the premium subscription services available. With the elections coming up and unexplored unsolved cases, there’s a wealth of content available in this relatively cheap medium. […]

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