Virtual Conference Replays Archives -

Virtual Conference Replay: Increasing Digital Subscriptions

Virtual Conference Replay: Increasing Digital Subscriptions

Our-Hometown’s latest Virtual Conference on Increasing Digital Subscriptions took place this past Friday. President & CEO Matt Larson hosted once again, giving an informative presentation where he introduced attendees to a number of strategies used on our platform to help drive digital subscriptions. These techniques include ways to advertise your website in the print edition and how to keep readers on-site once they’ve arrived. Matt also discussed the benefits of using auto-renewing […]

Virtual Conference Replay: Getting Started with Audio Podcasts

Virtual Conference Replay: Getting Started with Audio Podcasts

Our-Hometown’s latest Virtual Conference on Getting Started with Audio Podcasts took place this past Thursday, where President & CEO Matt Larson was joined by Tom Lappas of the Henrico Citizen to discuss the ins & outs of podcasting and what it takes to get your production off the ground. Tom and his staff have the process down to a science after launching three new podcasts in the past year, and he’s been […]

Virtual Conference Replay: Getting Started in Video

Virtual Conference Replay: Getting Started in Video

Our-Hometown President & CEO Matt Larson hosted another live Virtual Conference this past Friday, this time focusing on incorporating video content into your digital product. Matt introduced the audience to a few different ways that Video Media Content can be used on a website, and demonstrated how you can produce a single piece of media content and re-use it for many different purposes and on many different platforms to get the […]

Virtual Conference Replay: Reverse Publishing from WordPess to InDesign

Virtual Conference Replay: Reverse Publishing from WordPess to InDesign

Our-Hometown’s latest Virtual Conference took place this past Friday, featuring one of our most popular platform features: Reverse Publishing! Our Reverse Publishing Suite allows publishers to draft and publish all of their article content on the website before exporting the entire edition to be placed in an InDesign document to create the print edition. This system drastically reduces the time it takes for publishers to update their website with new content, which […]

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]

Virtual Conference Replay: Re-Thinking Paywalls (Part 1)

Virtual Conference Replay: Re-Thinking Paywalls (Part 1)

Our-Hometown hosted another Virtual Conference on Friday, August 21st on the topic of Rethinking Paywalls for Paid Print Newspapers. During the conference, Our-Hometown CEO Matt Larson introduced the different paywall configurations available on our WordPress Publishing Platform and discussed various ways to incorporate each type into a strategy that makes sense for paid print publications. Matt explains the differences between the following kinds of Paywalls: Hard Paywall Soft Paywall  Metered Paywall Registration […]

Virtual Conference Recap: Producing High Yield Content with Live Video Interviews

Virtual Conference Recap: Producing High Yield Content with Live Video Interviews

Our-Hometown’s latest Virtual Conference on Producing High Yield Content with Live Video Interviews took place this past Friday. In this presentation, Our-Hometown CEO Matt Larson highlighted the importance of being able to use a single piece of media to create multiple different pieces of content for your audience. One way to apply this strategy is to take a video interview conducted over video conferencing software such as Zoom or GoToMeeting and re-purpose […]

Virtual Conference Recap: Digital to Print Publishing

Virtual Conference Recap: Digital to Print Publishing

Our-Hometown’s Virtual Conference on Digital to Print Publishing took place this past Friday, with CEO Matt Larson welcoming Garden City News Publisher Meg Norris as a guest speaker to talk about working from digital to print production using our selection of tools, namely our Reverse Publishing Suite and our Google Docs Add-On. Meg was kind enough to share her experiences with these tools and demonstrate how she typically produces the newspaper, beginning with […]

Virtual Conference Recap: Helping Local Businesses from Shutdown to Re-Opening

Virtual Conference Recap: Helping Local Businesses from Shutdown to Re-Opening

Our-Hometown hosted another Virtual Conference this past Friday, featuring speakers Alison Kase of Rockaway’s The Wave and Kristen Weaver of the Wilson County News, who joined Our-Hometown CEO Matt Larson to discuss how newspapers have been able to help local businesses throughout the COVID-19 pandemic, and how they plan to continue helping now that cities across the country are allowing businesses to re-open. Alison and Kristen shared some of the strategies […]

Virtual Conference Recap: Donation and Subscription Strategies During COVID

Virtual Conference Recap: Donation and Subscription Strategies During COVID

Our-Hometown hosted a Virtual Conference this past Friday, May 23rd, focusing on Donation and Subscription Strategies During the COVID-19 Pandemic. Our-Hometown CEO Matt Larson hosted the event and was joined by a panel of three speakers: Cecile Wehrman of JournalTrib.com, Tom Lappas of the Henrico Citizen, and Kyle Jorrey of The Thousand Oaks Acorn. There was a lot of great information presented and we are happy to share the full-length […]

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