Virtual Conference Replays Archives -

REPLAY: Our-Hometown at the IPA Virtual Convention 2021

REPLAY: Our-Hometown at the IPA Virtual Convention 2021

Our-Hometown President & CEO Matthew Larson gave a live presentation on USING AUTOMATION TO INCREASE AUDIENCE REVENUE AND ENGAGEMENT last week as a part of the 2021 Illinois Press Association/Foundation Convention. The annual convention was held virtually this year via the Zoom video conferencing platform, and members of the Illinois Press Association were able to attend all of the day’s events for free. We’re happy to share Matthew’s session below […]

REPLAY: Disaster Prep for Newspapers

REPLAY: Disaster Prep for Newspapers

Back in February, the state of Texas was hit with a rare winter storm that brought snow, bitter cold temperatures and slick, icy roads to residents unaccustomed to such conditions. Power grids across the state failed due to the high usage of heat and energy, ultimately leaving as many as 3.5 million Texans without heat or power for several days. Caught in the middle of all of this were the […]

OMC Webinar Replay: Automated Podcasting with Audio Articles

OMC Webinar Replay: Automated Podcasting with Audio Articles

Back in March, Our-Hometown President & CEO Matthew Larson gave a presentation that introduced and detailed our new Audio Articles Podcast product for attendees of a LIVE webinar hosted by Online Media Campus and The Iowa Newspaper Foundation. During the presentation, Matthew explains what a podcast is and what kind of benefits one can provide for a newspaper in terms of growing outreach and audience. He also offers a general […]

Automated Podcasting with Audio Articles – NNA Webinar Recap

Automated Podcasting with Audio Articles – NNA Webinar Recap

Our-Hometown President & CEO Matthew Larson gave live a presentation on our brand new Audio Articles Podcast feature to members of the National Newspaper Association during a webinar hosted by the NNA last week. During the presentation, Matthew demonstrated how Audio Articles uses text-to-speech transcription software to automatically convert written articles into audio files that are read aloud by an automated narrator when readers visit the page. Audio Articles Podcasts […]

Increase Audience & Revenue With Turnkey Audio Automation – E&P Webinar

Increase Audience & Revenue With Turnkey Audio Automation – E&P Webinar

Our-Hometown President & CEO Matthew Larson recently participated in a live webinar on Turnkey Audio Automation hosted by Editor & Publisher to show off our newest cutting-edge feature, Audio Articles Podcast. Larson joined Mike Blinder, Publisher of E&P, along with two of our customers who helped pioneer the development and implementation of Audio Articles Podcast: Guy Roginson of SignalsAZ.com and Kristen Weaver of The Wilson County News. The four of […]

Virtual Conference Recap: SEO for Newspaper Publishers

Virtual Conference Recap: SEO for Newspaper Publishers

Last week, expert SEO consultant Michael Cottam joined Our-Hometown President & CEO Matthew Larson for our latest Virtual Conference on SEO for Newspaper Publishers! Michael gave an incredibly informative presentation, beginning with an introduction to Search Engine Optimization and how Google ranks search results. After tackling some of the common terminology and providing a general overview of what impacts SEO, he moved on to some platform-specific tips for improving SEO […]

Online Media Campus / America’s Newspapers – Webinar on “Rethinking Paywalls”

Online Media Campus / America’s Newspapers – Webinar on “Rethinking Paywalls”

We’re grateful to Iowa Online Media Campus for their invitation to present some creative options for print and online publishers to help increase and retain a solid subscriber base. For 23 years, our publishers have brought us countless ideas and depended on us to provide practical solutions to help them not only manage but also to control the ever-changing world of digital news and online revenue. Matt Larson, president, and […]

Illinois Press Association – How to Increase Digital Subscriptions

Illinois Press Association – How to Increase Digital Subscriptions

We’re grateful to the Illinois Press Association for their invitation to present some creative options for print and online publishers to help increase and retain a solid subscriber base. For 23 years, our publishers have brought us countless ideas and depended on us to provide practical solutions to help them not only manage but also to control the ever-changing world of digital news and online revenue. Matt Larson, president and […]

Virtual Conference Replay: Six Innovations in Local Online News

Virtual Conference Replay: Six Innovations in Local Online News

Our-Hometown President & CEO Matt Larson hosted another Virtual Conference last week, focusing on Six Major Innovations in Local Online News developed by Our-Hometown and offered exclusively on our customized WordPress Publishing Platform! If you weren’t able to attend the live event, check out the full-length replay below to watch Matt introduce each of these cutting-edge tools and get a first-hand glimpse at how they work on our platform.  Be sure to […]

Virtual Conference Replay: Increasing Digital Subscriptions

Virtual Conference Replay: Increasing Digital Subscriptions

Our-Hometown’s latest Virtual Conference on Increasing Digital Subscriptions took place this past Friday. President & CEO Matt Larson hosted once again, giving an informative presentation where he introduced attendees to a number of strategies used on our platform to help drive digital subscriptions. These techniques include ways to advertise your website in the print edition and how to keep readers on-site once they’ve arrived. Matt also discussed the benefits of using auto-renewing […]

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