Virtual Conference Replays Archives -

Virtual Conference Recap: SEO for Newspaper Publishers

Virtual Conference Recap: SEO for Newspaper Publishers

Last week, expert SEO consultant Michael Cottam joined Our-Hometown President & CEO Matthew Larson for our latest Virtual Conference on SEO for Newspaper Publishers! Michael gave an incredibly informative presentation, beginning with an introduction to Search Engine Optimization and how Google ranks search results. After tackling some of the common terminology and providing a general overview of what impacts SEO, he moved on to some platform-specific tips for improving SEO […]

Online Media Campus / America’s Newspapers – Webinar on “Rethinking Paywalls”

Online Media Campus / America’s Newspapers – Webinar on “Rethinking Paywalls”

We’re grateful to Iowa Online Media Campus for their invitation to present some creative options for print and online publishers to help increase and retain a solid subscriber base. For 23 years, our publishers have brought us countless ideas and depended on us to provide practical solutions to help them not only manage but also to control the ever-changing world of digital news and online revenue. Matt Larson, president, and […]

Illinois Press Association – How to Increase Digital Subscriptions

Illinois Press Association – How to Increase Digital Subscriptions

We’re grateful to the Illinois Press Association for their invitation to present some creative options for print and online publishers to help increase and retain a solid subscriber base. For 23 years, our publishers have brought us countless ideas and depended on us to provide practical solutions to help them not only manage but also to control the ever-changing world of digital news and online revenue. Matt Larson, president and […]

Virtual Conference Replay: Six Innovations in Local Online News

Virtual Conference Replay: Six Innovations in Local Online News

Our-Hometown President & CEO Matt Larson hosted another Virtual Conference last week, focusing on Six Major Innovations in Local Online News developed by Our-Hometown and offered exclusively on our customized WordPress Publishing Platform! If you weren’t able to attend the live event, check out the full-length replay below to watch Matt introduce each of these cutting-edge tools and get a first-hand glimpse at how they work on our platform.  Be sure to […]

Virtual Conference Replay: Increasing Digital Subscriptions

Virtual Conference Replay: Increasing Digital Subscriptions

Our-Hometown’s latest Virtual Conference on Increasing Digital Subscriptions took place this past Friday. President & CEO Matt Larson hosted once again, giving an informative presentation where he introduced attendees to a number of strategies used on our platform to help drive digital subscriptions. These techniques include ways to advertise your website in the print edition and how to keep readers on-site once they’ve arrived. Matt also discussed the benefits of using auto-renewing […]

Virtual Conference Replay: Getting Started with Audio Podcasts

Virtual Conference Replay: Getting Started with Audio Podcasts

Our-Hometown’s latest Virtual Conference on Getting Started with Audio Podcasts took place this past Thursday, where President & CEO Matt Larson was joined by Tom Lappas of the Henrico Citizen to discuss the ins & outs of podcasting and what it takes to get your production off the ground. Tom and his staff have the process down to a science after launching three new podcasts in the past year, and he’s been […]

Virtual Conference Replay: Getting Started in Video

Virtual Conference Replay: Getting Started in Video

Our-Hometown President & CEO Matt Larson hosted another live Virtual Conference this past Friday, this time focusing on incorporating video content into your digital product. Matt introduced the audience to a few different ways that Video Media Content can be used on a website, and demonstrated how you can produce a single piece of media content and re-use it for many different purposes and on many different platforms to get the […]

Virtual Conference Replay: Reverse Publishing from WordPess to InDesign

Virtual Conference Replay: Reverse Publishing from WordPess to InDesign

Our-Hometown’s latest Virtual Conference took place this past Friday, featuring one of our most popular platform features: Reverse Publishing! Our Reverse Publishing Suite allows publishers to draft and publish all of their article content on the website before exporting the entire edition to be placed in an InDesign document to create the print edition. This system drastically reduces the time it takes for publishers to update their website with new content, which […]

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]

Virtual Conference Replay: Re-Thinking Paywalls (Part 1)

Virtual Conference Replay: Re-Thinking Paywalls (Part 1)

Our-Hometown hosted another Virtual Conference on Friday, August 21st on the topic of Rethinking Paywalls for Paid Print Newspapers. During the conference, Our-Hometown CEO Matt Larson introduced the different paywall configurations available on our WordPress Publishing Platform and discussed various ways to incorporate each type into a strategy that makes sense for paid print publications. Matt explains the differences between the following kinds of Paywalls: Hard Paywall Soft Paywall  Metered Paywall Registration […]

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