Paywalls Archives -
Many publishers ask me which features other newspapers are using to generate digital revenue, engage with readers, and reduce operational costs. In response, I have put together the following list of features currently available with Our Hometown: Revenue Opportunities Unlimited Web Ad Options Simple to Manage Business Directory Customizable Advertiser Profiles Bulk Print Ad Upload and Automatic Profile Generation New Classified Directory Real Estate Listings Coupons and Daily Deals Sell […]
Google, after much publisher input, will be ditching it’s “First Click Free” policy, implemented more than ten years ago. With their new “Flexible Sampling” option, publishers can offer a set number of free stories over a time period, such as a month, instead of each day, allowing them to share stories with Google without having to sacrifice a paid content model. Read more at digitaltrends.com
What makes a paywall successful? The New York Times & Wall Street Journal have both been successful in generating revenue via paid reader subscriptions for their digital content while other papers like The Sun & The Toronto Star continue to offer their content free online or have scrapped paywalls they initially used. Who’s right about whether or not to use paywalls? As publishers are discovering, it’s a balancing act […]