Newsletter Archives -

Conversation over Comments

Conversation over Comments

I recently came across an interesting article from the International News Media Association titled, “Comments on news articles are dead, paving the way for conversations.” The article highlights how many publishers have moved away from allowing comments on their digital content due to the toxic nature that overtakes many online comment sections. However, the article also touches on some ways to improve your comments section – primarily by making it […]

Feature Highlight: Blurred Borders on Article Sliders

Feature Highlight: Blurred Borders on Article Sliders

Our-Hometown’s Article Slider widgets are a great way to prominently feature some of the more important or interesting stories on your website. However, not every important or interesting story has a high-quality image associated with it, and using low quality or oddly-sized images can result in an ugly-looking slider that seems to zoom in on a random area of whatever image is used – until now. We are happy to […]

Feature Highlight: Pickup Locations

Feature Highlight: Pickup Locations

A relatively simple way to add extra value to your website is to include a Pickup Locations page that highlights all of the newsstands, shops, and businesses that your readers can purchase a copy of the print edition. Our Pickup Locations pages are built on GeoDirectory – the same plugin used for our Business Directories – allowing you to plot each Pickup Location on a map and enter some additional […]

Creating and Setting Default Images for your Homepage and Sharing

Creating and Setting Default Images for your Homepage and Sharing

In the past, newspapers rarely relied on images for every issue. Readers would flip to a page where the majority of the space was filled with copy and maybe a single photo that just happened to accompany a feature story. In the digital age, imagery can be a powerful way to capture an audience. Quality imagery use has the ability to grab a reader’s attention, trigger emotion and even compel […]

Our Hometown Roadshow: Conference Digest

Our Hometown Roadshow: Conference Digest

The Our Hometown, ‘Fall Roadshow’, kicked off at the end of September and moved right along into October. Our team attended various newspaper associations’ annual conventions state-to-state. Fall Roadshow Stops: Missouri Press Association Annual Convention, Kansas City National Newspaper Association, Milwaukee Southern Newspaper Publishers Association Annual Meeting, Chicago Washington Newspaper Publishers Association Annual Convention, Olympia The crowds were energized, and networking with attendees offered valuable insight into the state of […]

Newsletter Sign up via In-Story Insertion

Another great way to advertise your newsletter and gain new subscribers is to include a prompt within your news articles themselves. We accomplish using AdRotate Pro‘s Post Injection feature, along with some custom CSS for styling. Our friends at SignalsAZ.com have utilized this technique with great success. If you read any of their articles, whether on desktop or mobile, you’ll see the following note at the end of the article: The […]

Reporting and Presenting Advertising Metrics: What You Should Know

Chances are if you have a website, you more than likely will be asked by a manager, stakeholder, or advertiser, about the performance of your site. In today’s digital landscape, it’s crucial to understand the metrics of your website to stay competitive, and to generate revenue opportunities. For news publication sites in particular, running ads on your website adds another layer of metrics that publishers need to be tracking. By […]

Look for Our Hometown at the Washington Newspaper Publishers Association Annual Convention, October 10 – 12, 2019

Look for Our Hometown at the Washington Newspaper Publishers Association Annual Convention, October 10 – 12, 2019

This year’s Washington Newspaper Publishers Association annual convention is being held October 10 – 12, 2019 in Olympia! Members will gather at the Hotel RL Olympia Washington for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]

Look for Our Hometown at the Southern Newspaper Publishers Association Annual Meeting, October 6 – 8, 2019

Look for Our Hometown at the Southern Newspaper Publishers Association Annual Meeting, October 6 – 8, 2019

This year’s Southern Newspaper Publishers Association annual meeting is being held October 6 – 8, 2019 in Chicago! Members will gather at the J.W. Marriott for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]

Locating and Analyzing Website Metrics: What You Should Know

As a publisher, you know the importance of understanding your publication’s website metrics and analytics. But what should you be paying attention to?  And how can you use that information to improve your metrics?  By tracking the most basic of factors relating to your website, you can use real-world data to confirm what works and what doesn’t, spot any unpredictable results (such as those caused by broken links or software […]

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