Uncategorized Archives -

This Week in Journalism – Dec. 11, 2020

This Week in Journalism – Dec. 11, 2020

Apple fires warning shot at Facebook and Google on privacy, pledges fight against “data-industrial complex” [Apple’s senior VP of software Craig Federighi] made it clear that despite Apple delaying the release of new privacy features in its mobile operating system – a decision made shortly after Facebook publicly attacked the idea – it will now roll out in early 2021 and “we’ll begin requiring all apps that want to do […]

This Week in Journalism – Nov. 20, 2020

This Week in Journalism – Nov. 20, 2020

Buzzfeed Acquires Huffpost, Announces Strategic Partnership with Verizon Media “The consolidation is the latest example of digital media brands looking to achieve scale and stability as they face intense competition from tech giants like Facebook and Google in the ad market.” How the Daily Memphian grew newsletter subscribers to more than 40,000 in fewer than two years “Here’s an idea to steal and adapt:  Focusing on newsletter subscriber acquisition will […]

The Future of Local News Media:  Hear from Experts [PODCAST REVIEW]

The Future of Local News Media: Hear from Experts [PODCAST REVIEW]

This week I discovered the Editor & Publisher Podcast, hosted by Mike Blinder, the new publisher of Editor & Publisher Magazine. I love listening to podcasts, but this is the first one that I have discovered (besides the Our Hometown News Podcast) that focuses specifically on the local newspaper industry. The podcast has many excellent episodes available,  but one that has stood out to me as especially on-point in much […]

“Getting People to Pick Up Your Paper” with Kevin Slimp – Webinar Recap

“Getting People to Pick Up Your Paper” with Kevin Slimp – Webinar Recap

Last Thursday I had a great time talking with Kevin Slimp, the New Guru, about strategies for increasing print circulation (see the full recording here). Overall, Kevin focused on the importance of getting to know your readers.  The “Big Idea” of the session was his recommendation that newspapers hold annual focus groups with the public to ask questions about the paper. Page by page, column by column, these focus group […]

This Week in Journalism – Nov. 13, 2020

This Week in Journalism – Nov. 13, 2020

News Corp Profits Q3, Podcast Subscriptions on Spotify, and Subscriber Retention Strategies. #1 – News Corp Stock Surges on better-than-expected quarterly profits “It is clear that the digital landscape is changing fundamentally, and the company has been an important catalyst for that change.  The principle of a premium for premium content is now recognized, and there will inevitably be further developments in algorithmic transparency and the digital advertising marketing, two […]

This week in Journalism:  Digital Subscriptions Rising, Text-to-Audio, and more

This week in Journalism: Digital Subscriptions Rising, Text-to-Audio, and more

We come across a lot of interesting articles in our research on the local news industry. Here are some of the articles we are enjoying this week: #1 – New York Times Hits 7 Million Subscribers as Digital Revenue Rises “Our strategy for journalism worth paying for continues to prove itself out,” said CEO Meredith Kopit Levin. “Digital subscriptions would not only be the central driver of the publisher’s growth, […]

Second Street Summit – Smarter Ways to Use Email

Second Street Summit – Smarter Ways to Use Email

Session 2 for the day. June 9 at 3pm EST “Smarter Ways to Use Email with Quizzes, Polls, Ballots, and More” Speakers: Jennifer Williams Tim D’Avis LIVE UPDATES: Email and Promotions Work Together 87% of new email opt ins come from promotions The Cycle: Run Promotions. Send Emails. Repeat. Follow-up promotions by moving your audience to the next digital action. Feature promotions and interactive content in newsletters to capture valuable […]

Welcome to the Neighborhood: Clark’s Crossing Gazette!

Welcome to the Neighborhood: Clark’s Crossing Gazette!

Our-Hometown, Inc is happy to welcome the Clark’s Crossing Gazette to our Neighborhood of Newspapers! The Clark’s Crossing Gazette is located in Warman, Saskatchewan (Canada), and serves the Warman & Martensville communities as well as surrounding areas. With an impressive list of awards received from the Saskatchewan Weekly Newspapers Association, the Gazette aims to continue and expand their exceptional coverage by shifting their focus to online publishing. We’re thrilled to be able […]

Digital Revenue Webinar – February 27th at 1pm EST

Click here to register for webinar! We are excited to announce our first public webinar, where we will discuss the top Digital Revenue Opportunities for Local Newspapers in 2020. We’ll also talk about some of the new video and audio content tools available on Our Hometown’s WordPress Platform. The webinar will be on February 27th at 1pm EST. Sign up here: https://register.gotowebinar.com/register/1956570351050708749 Even if you can’t make the call at […]

Iowa Newspaper Association Convention – February 6 & 7

Iowa Newspaper Association Convention – February 6 & 7

DES MOINES, IA – Our Hometown CEO Matt Larson will be traveling to Iowa again this year for the INA annual convention.  Looking forward to talking digital strategy and jamming with the band in the president’s suite!  (We wish more associations had a musical component).  Learn more about the conference here.  Hope to see you there!

© 2020 Our Hometown, Inc. - All Rights Reserved | Privacy Policy
17 Pleasant Street Clifton Springs, NY 14432