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Uncategorized - - Page 2
21
Dec
LEXINGTON, KY — Join us at the Kentucky Press Association convention, January 23-24 in Downtown Lexington. We’ll be giving a presentation on 30 revenue ideas that can be applied by any newspaper! Learn more about the convention here: http://www.kypress.com/site/index.php?id=31
15
Dec
GALVESTON, TX — Our Hometown is proud to be sponsoring and attending the Texas Press Association convention again this year. We will be attending the trade show demonstrating our latest developments, including Audio Articles and updates to our iOS and Android Apps. See you in Galveston!
23
Sep
Online Polls are one of the easiest ways to interact with your website visitors. Polls can be used to collect data and feedback, host a small voting contest, or gauge reader interest in any number of topics. With local elections just around the corner, polling readers on who they’ve voted for or who they intend to vote for would be a great use of the feature. ProTip > Using polls on […]
19
Sep
As a customer of Our-Hometown, you’re probably aware that you can use the included Newsletter plugin to send e-mails to your subscribers and anyone else who has enrolled in your mailing list. What you might not know is just how valuable this mailing list is to local businesses and advertisers looking to market themselves to a new audience. Take advantage of the data you’ve collected and use it to generate […]
5
Sep
In this month’s Publisher Interview, Guy Roginson of SignalsAZ.com joined Matt Larson once again, this time to discuss how he is leveraging FIVE different forms of digital advertising available on our platform in a single campaign for a large client. In this campaign, Guy put together a package for his client that utilizes virtually all of the major advertising tools that we offer to benefit both the advertiser as well […]
22
Aug
GUY: These events for us are within the Geodirectory, which you guys have and I didn’t understand how valuable it would be to have all of our events within a Geodirectory. Now I am realizing how much the Google algorithms and everything like to swim into these directories because you’ve got links, addresses, images so this helps with indexing. And we are a member of Google News and Apple News, […]
14
Aug
Critical Thinking Ultimate Cheatsheet Ask these questions whenever you discover or discuss new information! Who: Benefits from this? Is this harmful to? Makes decisions about this? Is most directly affected? Have you also heard discuss this? Would be the best person to consult? Will be the key people in this? Deserves recognition for this? What: Are the strengths/weaknesses? Is another perspective? Is another alternative? Would be a counter-argument? Is the […]
23
Jul
Our-Hometown has introduced some new functionality to our Display Ads, which are ads from the Print Edition that are either extracted by our staff or sent as a folder of pre-cropped ads along with your PDF pages to be published with each edition. These new features will benefit advertisers by making it easier for readers to identify or contact a business for an ad they are seeing, and ensuring that their […]
22
Jul
In the print media business, growing your readership is king. We are always looking for ways to reach new customers and generate more subscription revenue. One thing that often gets overlooked is the importance of retaining these subscribers once you’ve landed them. Fortunately, MemberPress provides two great tools to help you do just that. Auto-Renewing Memberships Auto-Renewing Memberships are extremely effective in retaining subscribers, if for no other reason than that […]
19
Jul
In a recent blog post, SEO Best Practices: Structuring URLs for your news site, we talk about the best practices you can apply to your URL structure to improve your SEO. For those looking to improve their website’s SEO performance here’s a quick tip you can apply today. Steps on including ‘article category’ in your URL structure in WordPress: From your WordPress Dashboard, look for the link titled OHT Settings […]