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Audience - - Page 2
22
Jun
Last month, Our-Hometown teamed up with the Virginia Press Association to host a Virtual Conference highlighting the Digital Initiative program that launched in Virginia earlier this year. Our-Hometown President & CEO Matthew Larson joined Steve Weddle of the Virginia Press Association, along with Billy Coleburn of the Courier-Record and Lisa Watson McCarty of the Scott County Virginia Star — two of the first publishers to take full advantage of the […]
13
Apr
Our-Hometown’s Digital Initiative partnership with the Virginia Press Association has already helped transition several Virginia newspapers to modern, mobile-friendly websites that will help increase readership and provide exciting new revenue opportunities for publishers. After testing the concept with our friends at the VPA, we’re excited to officially announce the launch of the Our-Hometown Digital Initiative — now open to all Press Associations across the country! The goal of the Digital […]
12
Apr
Our Hometown President & CEO Matt Larson joined our friends at Online Media Campus on Thursday, April 7th at 2 PM EST for another LIVE WEBINAR event: “Serving the Growing Mobile Audience – Tips on Responsive Websites and Native App Design.” During the discussion, Matt outlined some tips and tricks for attracting a mobile audience and gave advice on designing websites and apps that are mobile-friendly. Check out the video recap or […]
30
Mar
Our-Hometown is pleased to share another guest post from our friend and industry expert Kevin Slimp ahead of next week’s LIVE webinar event: Increase Revenue by Designing More Effective Advertising. Be sure to register for the event at the link above — attendance is free for all Our-Hometown customers! Enjoy the following from Kevin: I had a great time in March, as I got out a little more to visit […]
16
Mar
Our-Hometown is happy to announce another LIVE WEBINAR EVENT coming up in April: “Social Media Marketing for Newspapers.” In this webinar, Our-Hometown president & CEO Matt Larson will discuss the basics of growing an audience on social media and provide some techniques for converting that audience into digital subscribers to your content. Learn what you need to consider in order to map out and execute a successful social media marketing […]
9
Mar
Our-Hometown is excited to announce that president & CEO Matt Larson will be joining our friends at Online Media Campus on Thursday, April 7th at 2PM EST for another LIVE WEBINAR event: “Serving the Growing Mobile Audience – Tips on Responsive Websites and Native App Design.” The presentation will focus on optimizing your website for the best reader experience on mobile devices, including the benefits of using a native iOS/Android […]
4
Mar
The following is a guest column contributed by Mr. Kevin Slimp, aka the “News Guru” and host of the Kevin Slimp Webinar Series. It’s late as I write this column, just around midnight. There’s nothing unusual about that. I tend to write my columns, stories, and books late in the evening. Apparently, that’s not the norm for most famous writers in history. Maybe I should take a clue from them. […]
3
Jan
Over the past several years, Our-Hometown has evolved into much more than just a website provider for newspapers. In addition to all of the tools and features we’ve developed specifically for news publishers, we’re able to provide our customers with additional resources such as LIVE Webinars & Virtual Conferences, free training sessions, and direct connections with industry experts such as The News Guru, Kevin Slimp. You can expect more of […]
13
Dec
Nowadays, most publications with an online presence allow visitors to subscribe to an email newsletter to receive important updates and breaking news, even if the visitor isn’t yet ready to become a paid digital subscriber. The goal is to build a list of newsletter subscribers that are essentially “leads” — people who were interested enough to join your free mailing list and receive your emails, but haven’t committed to paying […]
14
Nov
On behalf of our friends at Today in News Tech, Our-Hometown is happy to extend an invitation to all of our customers to attend a special LIVE interview with Mr. Arvid Tchivzhel, the Managing Director of the Digital Consulting Practice at Mather Economics! Today in News Tech recently discussed one of Tchivzhel’s Mather Economics articles, “Revenue Models Based on Newspaper Subscribers” for their video podcast, and are excited to have […]