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News Brief: News Apps Provide High Engagement and Strenghthen Subscriber Bases

News Brief: News Apps Provide High Engagement and Strenghthen Subscriber Bases

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by  Mark Jacob over at the Northwestern Local News Initiative which conducted  interviews with publishers about the ways dedicated news apps have impacted papers’ subscriber engagement. The article, “Local News Outlets Upgrading Apps and Battling App-rehension,” discusses the ways news apps […]

News Brief: New Advertising Opportunities Created by the Audio Podcast Boom

News Brief: New Advertising Opportunities Created by the Audio Podcast Boom

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by  Micaeli Rourke over at Digital Content Next about the ways podcasting is impacting ad revenue. “The podcast advertising market continues to rise steadily, quarter after quarter.” – said Micaeli Rourke The article, “As podcasting soars, advertising follows,” discusses the ways […]

News Brief – Apple Reduces Their Revenue Share With News Partners

News Brief – Apple Reduces Their Revenue Share With News Partners

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by Joshua Benton over at Nieman Lab about upcoming changes to Apple’s News Partner Program. The article, “Apple now wants to be your “News Partner” (meaning they’ll let you keep more of your readers’ cash if you join Apple News),” discusses […]

E&P Webinar Recap – Apps and Audio News for Mobile Readers

E&P Webinar Recap – Apps and Audio News for Mobile Readers

Please see below for the recording from this month’s webinar on “Apps and Audio News for Mobile Readers” brought to you by Editor & Publisher, and Our Hometown. The playlist below serves as an overview for any publisher looking to connect with readers on Mobile through Apps and Audio Articles. Our mobile features can be integrated with Our Hometown’s WordPress sites or can be set up as with a 3rd […]

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