March 2022 -

Kevin Slimp: Keys to increase readership & revenue

Kevin Slimp: Keys to increase readership & revenue

Our-Hometown is pleased to share another guest post from our friend and industry expert Kevin Slimp ahead of next week’s LIVE webinar event: Increase Revenue by Designing More Effective Advertising. Be sure to register for the event at the link above — attendance is free for all Our-Hometown customers! Enjoy the following from Kevin: I had a great time in March, as I got out a little more to visit […]

Adding color to a block using the Block Editor

Adding color to a block using the Block Editor

The WordPress Block Editor, sometimes referred to as the Gutenberg editor, is a powerful but easy-to-use visual editor that allows you to create attractive Articles and Pages using a series of content-specific “blocks.” Each block has their own settings and customization options depending on which type of block is being used. Each different piece of a traditional text document — headings, paragraphs, lists, images, etc. — will have its own […]

OHT Feature Guide – WordPress Block Editor

OHT Feature Guide – WordPress Block Editor

The WordPress Block Editor is a revision of the WordPress word processor that aims to streamline the publishing process and simplify the act of adding content to your website. In this guide, We’ll walk you through the features of the Block Editor including Blocks, Formatting, and Publishing. Blocks The biggest advantage the Block Editor presents is that What You See Is What You Get. This means that your published article will […]

The Virginia Press Association’s “Digital Initiative” with Our-Hometown

The Virginia Press Association’s “Digital Initiative” with Our-Hometown

Last year, Our-Hometown partnered up with the Virginia Press Association to launch our first Digital Initiative — a program aimed at getting all newspapers under the Virginia Press Association’s umbrella on the web with a turnkey digital revenue model. Many local newspapers, especially those covering smaller towns and communities, are still relying entirely on a printed newspaper funded by local advertisers, having neglected to take the next step of launching […]

OHT Announces “Social Media Marketing for Newspapers” Webinar for April

OHT Announces “Social Media Marketing for Newspapers” Webinar for April

Our-Hometown is happy to announce another LIVE WEBINAR EVENT coming up in April: “Social Media Marketing for Newspapers.” In this webinar, Our-Hometown president & CEO Matt Larson will discuss the basics of growing an audience on social media and provide some techniques for converting that audience into digital subscribers to your content. Learn what you need to consider in order to map out and execute a successful social media marketing […]

OHT & OMC Webinar: Serving the Growing Mobile Audience

OHT & OMC Webinar: Serving the Growing Mobile Audience

Our-Hometown is excited to announce that president & CEO Matt Larson will be joining our friends at Online Media Campus on Thursday, April 7th at 2PM EST for another LIVE WEBINAR event: “Serving the Growing Mobile Audience – Tips on Responsive Websites and Native App Design.” The presentation will focus on optimizing your website for the best reader experience on mobile devices, including the benefits of using a native iOS/Android […]

Kevin Slimp: Predicting the Future of Newspapers

Kevin Slimp: Predicting the Future of Newspapers

The following is a guest column contributed by Mr. Kevin Slimp, aka the “News Guru” and host of the Kevin Slimp Webinar Series. It’s late as I write this column, just around midnight. There’s nothing unusual about that. I tend to write my columns, stories, and books late in the evening. Apparently, that’s not the norm for most famous writers in history. Maybe I should take a clue from them. […]

Limiting the number of devices a subscriber can login with

Limiting the number of devices a subscriber can login with

As a news publisher, it’s natural to want to get as many eyes on your newly published content as possible, but how can you make sure that only those who’ve paid for access are able to read it? In the age of Netflix and other content streaming services, account sharing has become a natural way of life for many digital consumers — is there any way to stop it? Fortunately, […]

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