September 2021 -

Website Security Refresher

Website Security Refresher

At Our-Hometown, the security of our customers’ websites and data is one of our top priorities. While there are no new specific security threats to warn you about, we thought it would be a good idea to pass along some general tips for internet security in the COVID-age. 1. Use Two-Factor Authentication Two-Factor Authentication is probably the single most powerful tool you have to protect against criminals trying to access […]

News Brief: News Apps Provide High Engagement and Strenghthen Subscriber Bases

News Brief: News Apps Provide High Engagement and Strenghthen Subscriber Bases

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by  Mark Jacob over at the Northwestern Local News Initiative which conducted  interviews with publishers about the ways dedicated news apps have impacted papers’ subscriber engagement. The article, “Local News Outlets Upgrading Apps and Battling App-rehension,” discusses the ways news apps […]

News Brief: New Advertising Opportunities Created by the Audio Podcast Boom

News Brief: New Advertising Opportunities Created by the Audio Podcast Boom

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by  Micaeli Rourke over at Digital Content Next about the ways podcasting is impacting ad revenue. “The podcast advertising market continues to rise steadily, quarter after quarter.” – said Micaeli Rourke The article, “As podcasting soars, advertising follows,” discusses the ways […]

Art Cullen of Storm Lake Times interviewed by NPR

Art Cullen of Storm Lake Times interviewed by NPR

National Public Radio (NPR) recently interviewed Our-Hometown, Inc. customer and friend Art Cullen from the Storm Lake Times and has published the full audio of the conversation online, along with a text transcription. The Storm Lake Times is being featured in an upcoming PBS documentary named “Storm Lake”, prompting Art to join NPR host Dave Davies to discuss the family-oriented newspaper. To read or listen to the entire interview on […]

Our-Hometown Email Service Update

Our-Hometown Email Service Update

Our-Hometown has made the difficult decision to end our relationship with our e-mail service provider, Rackspace. The quality of service of Rackspace has degraded over the past year to the point where it is no longer a viable service. Emails are no longer being delivered reliably and Rackspace has refused to allow communication from the website server to their email service. They are unable, or unwilling, to resolve numerous issues […]

News Brief – Apple Reduces Their Revenue Share With News Partners

News Brief – Apple Reduces Their Revenue Share With News Partners

Here at Our Hometown, we try to stay on top of the latest developments when it comes to online newspaper publishing. In this News Brief, we’re highlighting a piece by Joshua Benton over at Nieman Lab about upcoming changes to Apple’s News Partner Program. The article, “Apple now wants to be your “News Partner” (meaning they’ll let you keep more of your readers’ cash if you join Apple News),” discusses […]

Kevin Slimp Webinar Series continues!

Kevin Slimp Webinar Series continues!

Our-Hometown, Inc. is excited to announce that the Kevin Slimp Webinar Series has been extended to include several more informative LIVE WEBINARS, all of which are open to Our-Hometown customers free of charge! During the first round of webinars included in our partnership, Kevin covered several highly-relevant topics, and many of our customers were able to immediately apply his expertise to their digital publishing workflow. The feedback we received was […]

Industry Interview: Pason Gaddis of Florida Weekly

Industry Interview: Pason Gaddis of Florida Weekly

Our-Hometown President & CEO Matthew Larson was recently joined by Pason Gaddis and Jim Dickerson, two-thirds of the leadership team at Florida Media Group, LLC — the publishers behind one of Florida’s largest weekly news magazines, Florida Weekly. In Part 1 of the Interview, the trio discusses an exciting new project Florida Weekly is working on that involves using touchless mobile displays to feature their own news content in various […]

East Aurora Advertiser podcast episode exemplifies use of audio

East Aurora Advertiser podcast episode exemplifies use of audio

Last week, Grant Hamilton of Neighbor-to-Neighbor News — the publishing group behind the East Aurora Advertiser and several other community newspapers in the Western New York region — published a new podcast episode that we feel perfectly exemplifies the use of audio technology in the news publishing world. (You may remember Grant from the Industry Interview we published just a couple of weeks ago, where he detailed his experience with […]

News Brief: Google News update could mean more traffic for newspapers

News Brief: Google News update could mean more traffic for newspapers

Google recently announced that they are changing the way they share content through the Google News program, and it could have big impact on the traffic your website is seeing. Traditionally, Google News has used RSS feeds to collect news content from news publishers and render it directly within the Google News application or on Google’s website. While this resulted in more eyes on the shared content and perhaps some […]

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