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October, 2019 -
29
Oct
A relatively simple way to add extra value to your website is to include a Pickup Locations page that highlights all of the newsstands, shops, and businesses that your readers can purchase a copy of the print edition. Our Pickup Locations pages are built on GeoDirectory – the same plugin used for our Business Directories – allowing you to plot each Pickup Location on a map and enter some additional […]
22
Oct
In the past, newspapers rarely relied on images for every issue. Readers would flip to a page where the majority of the space was filled with copy and maybe a single photo that just happened to accompany a feature story. In the digital age, imagery can be a powerful way to capture an audience. Quality imagery use has the ability to grab a reader’s attention, trigger emotion and even compel […]
18
Oct
The Our Hometown, ‘Fall Roadshow’, kicked off at the end of September and moved right along into October. Our team attended various newspaper associations’ annual conventions state-to-state. Fall Roadshow Stops: Missouri Press Association Annual Convention, Kansas City National Newspaper Association, Milwaukee Southern Newspaper Publishers Association Annual Meeting, Chicago Washington Newspaper Publishers Association Annual Convention, Olympia The crowds were energized, and networking with attendees offered valuable insight into the state of […]
16
Oct
Another great way to advertise your newsletter and gain new subscribers is to include a prompt within your news articles themselves. We accomplish using AdRotate Pro‘s Post Injection feature, along with some custom CSS for styling. Our friends at SignalsAZ.com have utilized this technique with great success. If you read any of their articles, whether on desktop or mobile, you’ll see the following note at the end of the article: The […]
10
Oct
Chances are if you have a website, you more than likely will be asked by a manager, stakeholder, or advertiser, about the performance of your site. In today’s digital landscape, it’s crucial to understand the metrics of your website to stay competitive, and to generate revenue opportunities. For news publication sites in particular, running ads on your website adds another layer of metrics that publishers need to be tracking. By […]
10
Oct
This year’s Washington Newspaper Publishers Association annual convention is being held October 10 – 12, 2019 in Olympia! Members will gather at the Hotel RL Olympia Washington for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]
7
Oct
This year’s Southern Newspaper Publishers Association annual meeting is being held October 6 – 8, 2019 in Chicago! Members will gather at the J.W. Marriott for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]
3
Oct
As a publisher, you know the importance of understanding your publication’s website metrics and analytics. But what should you be paying attention to? And how can you use that information to improve your metrics? By tracking the most basic of factors relating to your website, you can use real-world data to confirm what works and what doesn’t, spot any unpredictable results (such as those caused by broken links or software […]
2
Oct
This year’s National Newspaper Association Annual Convention is being held October 3 – 5, 2019 in Milwaukee! Members will gather at the Pfister Hotel for two days where they will be addressing the pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions, a vendor exhibit hall, and networking opportunities throughout. Our Hometown’s, Deb Blanchard, will be at the convention talking about how we have customized […]
1
Oct
As more readers search Google for local news, it’s important to take steps to improve your SEO and search ranking. Below are some best practices that will help your site rise to the front page of Google. Fresh Content: More important than anything else in gaining traction on Google would be uploading new content to the site on a regular basis. The more often you upload content, the more likely […]