October, 2023 -

Main Street Media of Tennessee:  A Case Study in Reverse Publishing

Main Street Media of Tennessee: A Case Study in Reverse Publishing

Our-Hometown has been collaborating with a new customer, Main Street Media of Tennessee, on consolidating their 17 individual newspaper websites into a single, multi-publication online presence. This process included custom development for managing the publication content, custom user roles, article templates, plus a major expansion of our Reverse Publishing feature set. Reverse Publishing Reverse publishing at the basic level is the process of creating and managing all of your content […]

The Our Hometown Road Show – Visiting Box Elder News Journal

The Our Hometown Road Show – Visiting Box Elder News Journal

Today I traveled up I-15N from Salt Lake to Brigham City, UT for a visit with Casey at Box Elder News Journal. My first objective was to put a face to the name. Casey Claybaugh, who’s been the publisher of the paper since 2009, switched to OHT in the middle of the COVID shutdown, so I wasn’t doing any in-person onboarding. But I knew someday I would find an opportunity […]

How to Use the New AI-Powered Features in Adobe Express

How to Use the New AI-Powered Features in Adobe Express

Introduction Adobe Express continues to evolve as the premier AI-powered creative platform, integrating new features that simplify and enhance all aspects of digital content creation. The latest release introduces generative AI capabilities and enhancements like Generative Fill, and Text to Template that remove creative barriers and streamline workflows. In this post, we’ll explore how to utilize these new tools to work faster, smarter, and more intuitively. We’ll also take a […]

Navigating the Shifting Sands: The Decline of Social Media Referrals to News Websites

Navigating the Shifting Sands: The Decline of Social Media Referrals to News Websites

In the digital age, the symbiotic relationship between social media platforms and news websites has crafted a narrative of interconnected growth and mutual benefit. Platforms like Facebook and Twitter/X have long served as significant traffic conduits, channeling curious readers to news websites. However, as the digital landscape evolves, a noticeable shift is occurring in this erstwhile robust relationship. Recent trends depict a significant decline in social media referrals to newspaper […]

Critiquing Common Issues

Critiquing Common Issues

Kevin shares what he learned while critiquing papers in Colorado The following is a guest post contributed by our friend and partner, Kevin Slimp! A funny thing happened to me in Denver a few days ago while I was in town to speak at the Colorado Press Association Convention. I had just finished my fourth presentation of the weekend. The topic was “Designing a Better Newspaper.” Most of the folks […]

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