1. Digital Subscriptions
2. Web Advertising
3. Newsletter Sponsorship
4. Business Profiles
5. Event Calendar
6. Announcements

7. eCommerce
8. Photo Contests
9. Online Classifieds
10. Coupons & Daily Deals
11. Flipp
12. Native Advertising

1. Digital Subscriptions

• Customizable paywall software

• Integrates with PayPal, Stripe, and Authorize.net

• Metered Paywall, Single issue sales, 24 hour access

• At minimum, require registration

2. Web Advertising

• Supports all IAB standard ad units

  • Place ads anywhere on the site
  • Single ad in multiple ad units

• Print Display Ads

  • Repurpose your print ad graphics for display online
  • Control frequency & rotation

• Integrated Business Directory

  • SEO-friendly advertiser profiles
  • Upsell featured advertiser spots

• Mobile advertising

• Supports Ad Networks

• Easy metrics reporting

3. Newsletter Sponsorship

• Schedule regular newsletters

• Template automatically pulls headlines and
  teasers from different sections of new edition

• Sell Banner Ad Sponsorship

• Promote Digital Subscriptions

4. Business Directory

• Upsell print advertisers

• Package with online banner ad and newsletter

• Grant advertiser access to modify profile, upload images, special deals

• Example: Ponca City News

5. Event Calendar

• Event submissions from readers (require approval)

• Reverse publish to print

• Offer Event Sponsorships tied to local business profiles

• Example: Henrico Citizen

6. Announcements

• Charge for birth, graduation, marriage, and obituary announcements

• Automate the process of taking orders using web forms

•  Allow users to submit announcements 24/7

7. eCommerce

• Sell digital photos and prints through SmugMug.com

  • Disable “right-click download” on site

•  Partner with local businesses to sell products on site

  • Auction the work of local artists

  • Sell Gift Certificates

8. Photo Contests

• User submitted photo contest

•  Readers pay to vote

• Winner gets free digital subscription to the website

• “Pet of the Month”, “Best Vacation”, “Best Lake Photo”

9. Online Classifieds

• Offers unique ability to couple with print

• Free online ad with limited options

• Upsell for add-ons (i.e. print display, photos, Run it til it sells)

10. Coupons and Daily Deals

• Banner ad coupons can be presented to the business on reader’s phone

• Incorporate into newsletter strategy

11. Flipp

• Shopper Insert Widget

• Provides content for readers to “clip” coupons

• Flipp pays you based on reader engagement

• Example: The Greenville Daily News

12. Native Advertising