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Our Hometown Advertising Features
Extracted & Rotated Ads
All ads from your print edition are automatically digitized & put onto your website. Ads are rotated randomly, ensuring each one gets equal screen time.
All your advertisers, past & present, are added to your Advertisers Index, forming a directory of local businesses.
Individual Business Profiles
Business Profiles give your advertisers extra web presence & SEO value.
Our Advertiser Map allows a reader to browse businesses by geographic location.
Web Ad Management System
Use our built-in Web Ad Management System to schedule web-only banner & tile ads.
Full Ad Support
Full support for all ad types & sizes, including animated GIFs, Flash ads, etc.
Easy to access Ad Reports geared toward both your advertisers & sales team.
Highlight Advertising Opportunities
Our "Highlight Advertising Opportunities" button allows visualization of how ads can be integrated into your site to potential advertisers.
Highlight advertisers with our Featured Advertiser option. Potential as additional, digital-only ad revenue.
The Our Hometown Advertising Advantage
|Our Hometown||The Competition||The OHT Advantage|
|Display ads pulled from print with the ability to create SEO (search engine optimized) profile data||Display ads pulled from print||Print Quality Display Adsn -Website Rotationn -Mobile/Tablet versions (Apple/Android)|
|Internal business directory||External business directory||SEO Advertiser profiles (search engine optimized)n -Proprietary softwaren -Industry leading technologyn -New product development|
|IAB (Interactive Advertising Bureau) compliant||IAB (Interactive Advertising Bureau) compliant||Integrated Business Directoryn -One-stop shop (internal)n|
|Metric reports||Metric reports|
See what our clients have to say…
...we added Internet Display Ads and increased ad rates 15%. We lost no advertisers.
We sent out notices to our advertisers and the only feedback we received back was positive. 3% of print ad cost with a minimum of $1.
Two years ago we were going to do a 3% general price increase but decided on a 7% increase using the display ads. We consider the decision a success and have received no complaints from our advertisers."
...it was scary to hand off a big chunk of that work to another company, but Our Hometown came through with flying colors. My stock & trade is the content that I produce. Our Hometown's paywall protects that content. Our Hometown knows the small newspaper business inside & out; they understand the issues & concerns publishers have....
Up-selling the ads was a no-brainer
We added 5% to our regular annual 2% increase