LeadsMay2020 Archives -

Thriving in a Digital-only Landscape: Publisher Interview with Tom Lappas

Thriving in a Digital-only Landscape: Publisher Interview with Tom Lappas

As the COVID-19 pandemic continues, more and more publishers are being forced to discontinue their printed edition. Although some are hopeful that this will only be a temporary measure, for many a future as a “digital only” publication may be the reality they’re faced with. The Henrico Citizen recently paused production of their print edition, but publisher Tom Lappas isn’t going to let that stop the Citizen from producing news […]

Drive User Engagement with a “Reader’s Choice” Survey!

Drive User Engagement with a “Reader’s Choice” Survey!

As a newspaper, attracting visitors to your website with worthwhile news content should always be your primary goal, but getting these users to stick around after reading the morning headlines is also important. Anytime you can get visitors to engage and interact with your website is an opportunity for revenue – the longer a user spends on the site, the more pages they’ll visit and the more ads they’ll view. […]

Discover what your stats are saying during the COVID-19 pandemic

Discover what your stats are saying during the COVID-19 pandemic

Throughout the COVID-19 pandemic, we’ve worked with publishers to provide tips on retaining advertisers, shared advice on new revenue sources like podcasts, and introduced innovative ways for newspapers to serve their communities. However, one of the most powerful tools you have at your disposal in the battle to stay profitable is Our-Hometown’s Stats Website, powered by Matomo. As a customer of Our-Hometown, your website’s stats are automatically tracked and recorded, […]

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