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FAQs - - Page 2
27
Aug
The batch news conversion utility was designed in conjunction with publishers of small to medium size community newspapers to leverage the newspaper’s content with minimal effort on the part of the publisher, editor, and sales and creative staffs. Here is the time budget allocation of a typical weekly newspaper once set up: Newspaper Function Web duties Est. Time Spent Weekly Editor Upload all files used to print the paper to […]
27
Aug
After entering his/her email address in a small form available on every page, within seconds of the web publication of each edition, the reader will receive an email that contains: the top story and associated picture from each section of the online newspaper; links to the full online edition; and 4 display ads Readers are able to easily remove their email from the list at any time.
27
Aug
Newspapers can take orders for just print subscriptions or can also use our online subscription model to charge for access to web content. Our Online Subscription Model generates revenue while simultaneously protecting circulation for the newspaper’s print edition. The system limits access to the “fresh news” to paid subscribers while leaving the archives open to the public. Open archives continue to be a major source of traffic from the search […]
27
Aug
Yes, 24 hours a day, seven days a week, people can easily submit a classified ad with a customized classified order form. The orders arrive via email and you can simply cut and paste the ad into the paper. How do people pay for their classified ad ? You can: Bill yourself. You copy the billing info from the email order into your billing system. Credit Card. The reader enters […]
27
Aug
No, but you can link your newspaper’s website to one through the “Classifieds” button. While conventional wisdom dictates that readers want access to a large database of classifieds, for the type of markets served by the community newspaper, that is not the case. With the exception of collectibles, community newspaper readers are generally disinterested in making purchases from outside their locality.
27
Aug
The system has 4 options for your classifieds. When the reader clicks the “Classifieds” button they can see: All the classifieds on one page with headers for the classifications. Newspapers that have a page or two of classifieds usually use this option; A list of all the active classifications that click through to individual pages with ads from the selected classification. Newspapers that have more than two pages of classifieds […]
27
Aug
The system includes a “shopping page” that contains all the online display ads or if you have more ads you can classify them by marketplace: Real Estate, Automotive, etc. In addition, the ads can be found on the search engines based on the words in the ad.
27
Aug
Yes, by far. The advantages are: -No ad creation time or expense – you use the ads you’ve already created for the newspaper; -Easy upsell – just add a check box on your order form for the web option and forget about having to design a banner ad and/or website for the customer. -It works for the customer – following the age old model, display ads near the content attract […]
27
Aug
Yes! You can put display ads on your web site like they appear, next to your news, in your print edition. Many of our competitors put display ads in directories that make the reader search for the ad. Not our system–the display ads are right there on every page.
27
Aug
In addition to being able to search by keyword from every page on your site, readers can easily access the archives to view a list of each of your issues by publication date.