Are display ads on the web better than banner ads?
Yes, by far. The advantages are:
- -No ad creation time or expense – you use the ads you’ve already created for the newspaper;
- -Easy upsell – just add a check box on your order form for the web option and forget about having to design a banner ad and/or website for the customer.
- -It works for the customer – following the age old model, display ads near the content attract the reader’s attention.
Our customers have been able to upsell 90% and more of their print display ads to the web is by using a billing insert.