Are display ads on the web better than banner ads?

Yes, by far. The advantages are:

  • -No ad creation time or expense – you use the ads you’ve already created for the newspaper;
  • -Easy upsell – just add a check box on your order form for the web option and forget about having to design a banner ad and/or website for the customer.
  • -It works for the customer – following the age old model, display ads near the content attract the reader’s attention.
    Our customers have been able to upsell 90% and more of their print display ads to the web is by using a billing insert.
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