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October, 2020 - - Page 2
12
Oct
Our-Hometown’s WordPress Publishing Platform offers at least one often-overlooked, but significant advantage over the traditional print edition: a built-in historical archive of every article ever posted to the website, fully searchable and browsable at the tap of a button. This is important for a number of reasons, but let’s start with the obvious: Traffic. Many newspapers already have a system in place for archiving and digitizing their printed editions, perhaps with […]
10
Oct
Our-Hometown is happy to announce another Virtual Conference focusing on Increasing Digital Subscriptions, slated to take place on Friday, November 13th at 12PM Eastern time. During this conference, Our-Hometown President & CEO Matt Larson will introduce attendees to a number of simple strategies used by our customers for generating digital subscription revenue. These strategies will include ways to advertise your website in the print edition and methods for marketing digital subscriptions. Matt will […]
10
Oct
Our-Hometown President & CEO Matt Larson will be hosting another special Virtual Conference on Thursday, October 29th at 2PM Eastern, where he will be joined by Tom Lappas of the Henrico Citizen to discuss Getting Started with Podcasts. Podcasts are just one example of interactive media that a newspaper publication can produce to enhance their offerings to readers. You can read an article on anyone’s website — but listening to an article […]
7
Oct
Our-Hometown is happy to welcome The Times-Independent of Moab, Utah to our Neighborhood of Publishers! Publisher Zane Taylor has recognized the importance of creating a valuable digital product for readers and connected with Our-Hometown President & CEO Matt Larson while searching for a new web publishing solution. Mr. Taylor expressed interested in a fresh, modern website that is mobile-friendly and well-equipped with tools to generate revenue online. Days later, we […]
7
Oct
At Our-Hometown, we’ve spent a lot of time this year talking about how the newspaper industry is evolving to a more digital-oriented landscape, perhaps faster than ever thanks in large part to the coronavirus pandemic. One theme we’ve touched on repeatedly is how you can repurpose media content and distribute it in more than one way and across more than one platform. One great example of this line of thinking is […]
5
Oct
Our-Hometown President & CEO Matt Larson hosted another session of Office Hours on Monday. The focus this week was on Our-Hometown’s Google Docs Add-On, which essentially bridges the gap between word processing and digital publishing for customers who are already accustomed to using Google Docs in their daily workflow. The Google Docs Add-On brings all of the tools and options you would normally find when editing or creating an article in WordPress straight […]
4
Oct
Our-Hometown is excited to announce that our next Virtual Conference: Getting Started with Video will take place on Friday, October 16th at 12PM! Adapting to the new reality of a “digital-first” newspaper industry may require some commitment to producing various forms of high-quality media to help your website stand out, and to offer readers benefits that wouldn’t exist in the print edition. The most common form of media that can […]
4
Oct
Our-Hometown is happy to offer a special One-Month FREE Trial* of our Google Docs Add-On to any customers interested in getting some hands-on experience with the tool! Our-Hometown’s Google Docs Add-On is an add-on that connects your Google Docs workspace with your website, allowing staff members to draft and edit article content in one of the most popular word processing tools on the web — Google Docs — before publishing directly to your […]