Matt Larson - - Page 4

In a recent blog post, SEO Best Practices: Structuring URLs for your news site, we talk about the best practices you can apply to your URL structure to improve your SEO. For those looking to improve their website’s SEO performance here’s a quick tip you can apply today. Steps on including ‘article category’ in your URL structure in WordPress: From your WordPress Dashboard, look for the link titled OHT Settings       […]

URLs are one of the most basic elements of SEO. Having an SEO-friendly URL structure can help search engines and users alike navigate your website easily, potentially giving you an edge over the competition. For a publisher, SEO is often a challenge. News sites are pushing out significant amounts of content on a daily and weekly basis because volume plays an important role in their strategy. Applying SEO techniques will […]

Creating Your Ads Online From your WordPress Dashboard, find the link titled Classifieds and click Add New Classified. Enter a title for the ad, and enter the ad copy itself into the large textbox. Select a category and sub-category (if applicable) for your ad. Enter address & location information (if required) At the bottom of the right hand column is a box to upload attachments. Upload an image to display […]

Hopefully, you’ve already seen the full walk through of how to get your articles from WordPress to InDesign for print layout. With the paper looking great and ready to print, inevitably, the editor will notice a mistake in the story that needs to be corrected. This video is a walk through how the best practice for making that change on the website and then re-exporting the story.  The final step […]

Last week I had the bright idea to use our Reverse Publishing Tools to create some printed marketing materials from our Blog.  Watch the video above to see how I accomplish this task from start to finish! Step 1:  Create an article in WordPress The most efficient way to use our Reverse Publishing tool is to compose your articles directly in WordPress.  In the above video, I quickly go over […]

Our Hometown offers Email Marketing Services to help customers sell digital subscriptions. Click here a free email template that you could use to promote gift subscriptions for Independence Day!

You want to make it FREE and EASY for anyone to sign up for the weekly newsletter.  There are several options for collecting emails, the most common being the Newsletter Sign up page.   Newsletter Signup Page In this case, you have a link or button on the homepage labeled “Subscribe to Free News Updates”, which directs readers to a dedicated newsletter signup page, like we see on SignalsAz.com/subscribe.   Email […]

Hello Arkansas publishers! We are in Hot Springs, AR today for the summer Arkansas Press Association convention. Stop by our booth at the trade show to learn about our digital solutions for newspapers.  Deb Blanchard will be available to answer questions is handing out copies of The Our Hometown News, produced from our blog via Reverse Publishing. We are also scheduling free demos with your staff if you are interested […]