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Subscriptions in 2024: The FTC’s ‘Negative Option’ Rule Update

Subscriptions in 2024: The FTC’s ‘Negative Option’ Rule Update

In a move that’s sending ripples through the subscription-based industry, the Federal Trade Commission (FTC) is re-releasing its proposal to update the “negative option” rule for subscriptions. As of August 2024, this development is causing quite a stir in the publishing world, particularly for newspaper publishers who rely heavily on subscription models. At Our Hometown Web Publishing, we’re committed to keeping our clients informed about regulatory changes that could impact […]

Google’s $250M California News Deal: Boosting Journalism or Sidestepping Regulation?

Google’s $250M California News Deal: Boosting Journalism or Sidestepping Regulation?

In an era where digital platforms dominate information dissemination, the relationship between tech giants and traditional news publishers has been fraught with tension. Recently, a groundbreaking deal between Google and California news publishers has captured headlines, promising a $250 million investment in journalism over five years. This agreement, which replaces proposed legislation, aims to support journalism jobs and fund AI research. But what does this mean for the future of […]

Analyzing Social Network Referrals in Matomo: A Step-by-Step Guide

Analyzing Social Network Referrals in Matomo: A Step-by-Step Guide

This guide will walk you through the process of tracking social network referrals in Matomo, ensuring you can make data-driven decisions to enhance your online presence. Social Network Acquisition Data The dashboard provides a comprehensive overview of your website’s performance, including traffic sources, visitor behavior, and conversion rates. To specifically analyze social network referrals, navigate to the Acquisition section, which is located in the left menu. Within the Acquisition section, you will find a […]

Mastering User Acquisition Tracking in Matomo Using Goals

Mastering User Acquisition Tracking in Matomo Using Goals

In today’s digital landscape, understanding where your website visitors come from is crucial for business success. This guide will walk you through the process of tracking user acquisition using Matomo Analytics, helping you make data-driven decisions to boost your online presence.

Article Widget Customization: A Complete Guide

Article Widget Customization: A Complete Guide

In this post we will go through the majority of available customization options for the Article Widgets that display article excerpts and links in various layouts on your website.

Dashboard Optimization: What Publishers Need to Know

Dashboard Optimization: What Publishers Need to Know

We have completed testing a new optimization feature that will improve site responsiveness on the Admin Dashboard. While active, certain menus and features will be hidden to improve performance. The feature targets several pages that show marked speed improvements when certain other options are hidden. It is active by default on the following sections: Articles PDFs Adrotate Pro Geodirectory Post-types (Events, Classifieds, Places, etc.) When optimization is active, you’ll see […]

The Newsletter Plugin Gets a Facelift

The Newsletter Plugin Gets a Facelift

Interface Updates Default Dashboards We’re thrilled to announce an exciting update to our newsletter plugin! This update brings a fresh, intuitive interface designed to streamline your workflow and unlock new possibilities for engaging your subscribers. In this blog post, we’ll take you on a tour of the updated interface, highlighting the key improvements and comparing it with the legacy version. Get ready to discover how these changes can elevate your […]

Holiday Scheduling Reminder

Holiday Scheduling Reminder

Attention, Our-Hometown customer! The holiday season is officially in full swing, and we need your help to make sure that we have the resources available to handle any holiday-related requests such as early publishes, late publishes, or extra special sections that need to be posted online between now and the new year. If you are currently utilizing our PDF to HMTL Extraction Service, please LET US KNOW if there will be any changes to […]

Don’t forget to upgrade to Google Analytics 4

Don’t forget to upgrade to Google Analytics 4

As technology continues to evolve, it’s important for businesses to stay up-to-date with the latest tools and platforms. In the world of web analytics, this means making the switch from Google Analytics Universal to the new and improved Google Analytics 4. As you may already know, Google Analytics Universal is being phased out and will stop processing new data on July 1st, 2023. This means that it is essential for […]

Your Google Business Profile: Best Practices

Your Google Business Profile: Best Practices

Ninety percent of all search engine traffic goes through Google with its spiders crawling the web looking for the most relevant sites to display at the top of their results page. Since these searches get 60 percent of the clicks, earning a spot high on the first page of Google’s results nearly guarantees engagement. When someone searches for a local service, such as “newspaper in Salt Lake City, Utah,” Google […]

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