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February, 2020 -
27
Feb
Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below
25
Feb
If you publish both articles and PDF E-Editions on your website, you can synchronize them to create an interactive E-Edition. This is done by going through the PDF pages and manually tagging each article to link it with the desired story. While it can be time consuming for a larger edition, it greatly improves the experience for readers who enjoy the PDF E-Edition and grants them the ability to share […]
19
Feb
The trend of print publications prioritizing their digital platforms is no longer a “trend,” but instead the reality that we live in. Part of enhancing your digital presence is to include multiple types of media beyond just text and photos. Incorporating videos into your website is a great first step, as online readers will enjoy the visual content while creators or advertisers can capitalize on the added exposure. When done […]
11
Feb
Our Hometown ran a survey throughout the month of January asking customers to provide feedback and suggestions regarding what features they’d like to see introduced in 2020. As always, we put our customers needs and desires at the forefront and allowed everyone the chance to give their input. After running the numbers, we’re excited to share the most-requested features that we’ll be working on this year: An improved mobile publishing […]
6
Feb
If your publication requires a paid digital subscription, you’ve likely encountered a circumstance where you want to provide content for free. There are many reasons why you may want to allow readers to access a specific article, or even an entire edition, without a subscription. Maybe there is an important community event that you feel should be shared with everyone. Perhaps there was a major tragedy, and you’ve recognized the […]
