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Matt Larson - - Page 4
14
Aug
Our engineers have been working hard all summer to deliver new features and improve functionality throughout our websites. While we’ve introduced some major software updates this year, recently we rolled out an update to enhance existing features based on feedback from our customers. Software Update: Adjustable Zoom on PDF eEdition Our PDF viewer displays the e-edition at 100% zoom by default. For most machines, this works well and allows the reader […]
19
Jul
Last week, I sat down with Meg Norris, editor and publisher of Litmor Publications, a group of weeklies from Long Island New York. Meg has been an Our Hometown customer for years with the Garden City News, which uses our Full Service PDF extraction for publishing online. As we discuss in the video, when we told Meg that we had developed reverse publishing, she decided to bring her other four […]
19
Jul
In a recent blog post, SEO Best Practices: Structuring URLs for your news site, we talk about the best practices you can apply to your URL structure to improve your SEO. For those looking to improve their website’s SEO performance here’s a quick tip you can apply today. Steps on including ‘article category’ in your URL structure in WordPress: From your WordPress Dashboard, look for the link titled OHT Settings […]
18
Jul
URLs are one of the most basic elements of SEO. Having an SEO-friendly URL structure can help search engines and users alike navigate your website easily, potentially giving you an edge over the competition. For a publisher, SEO is often a challenge. News sites are pushing out significant amounts of content on a daily and weekly basis because volume plays an important role in their strategy. Applying SEO techniques will […]
14
Jul
Creating Your Ads Online From your WordPress Dashboard, find the link titled Classifieds and click Add New Classified. Enter a title for the ad, and enter the ad copy itself into the large textbox. Select a category and sub-category (if applicable) for your ad. Enter address & location information (if required) At the bottom of the right hand column is a box to upload attachments. Upload an image to display […]
13
Jul
Hopefully, you’ve already seen the full walk through of how to get your articles from WordPress to InDesign for print layout. With the paper looking great and ready to print, inevitably, the editor will notice a mistake in the story that needs to be corrected. This video is a walk through how the best practice for making that change on the website and then re-exporting the story. The final step […]
10
Jul
Last week I had the bright idea to use our Reverse Publishing Tools to create some printed marketing materials from our Blog. Watch the video above to see how I accomplish this task from start to finish! Step 1: Create an article in WordPress The most efficient way to use our Reverse Publishing tool is to compose your articles directly in WordPress. In the above video, I quickly go over […]
1
Jul
The weekly newsletter is a valuable service you provide to your readers when they become a digital subscriber. However, the new Automated Newsletter feature is a multipurpose marketing tool that could also be used to grow your digital subscribers. Here are the 6 steps to using your Email Newsletter to Promote Digital Subscriptions: Step 1: Setup Automated Newsletter We already send a weekly newsletter for all Full Service customers. […]
1
Jul
Our Hometown offers Email Marketing Services to help customers sell digital subscriptions. Click here a free email template that you could use to promote gift subscriptions for Independence Day!
30
Jun
You want to make it FREE and EASY for anyone to sign up for the weekly newsletter. There are several options for collecting emails, the most common being the Newsletter Sign up page. Newsletter Signup Page In this case, you have a link or button on the homepage labeled “Subscribe to Free News Updates”, which directs readers to a dedicated newsletter signup page, like we see on SignalsAz.com/subscribe. Email […]