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Our Hometown, Inc. - - Page 28
27
Jan
Podcasts have been around forever and with the likes of Serial shining a light on the journalistic possibilities, newspapers are testing out the podcast waters. It’s an engaging media format that can be shared easily, go viral with the right content, and make money with the premium subscription services available. With the elections coming up and unexplored unsolved cases, there’s a wealth of content available in this relatively cheap medium. […]
26
Jan
When was the last time a digital publisher got to have fun with their homepage? With the rise of search and social, news in consumed more by the article as it is shared online, than through a homepage gateway, the way print news is. Articles make the money and reach the audience. And because of this, publishers now have more flexibility and freedom to use their site homepages as a […]
25
Jan
James Warren‘s interview with Steve Brill discusses his learnings from the early days of paywalls for newspapers, and how newspapers can utilize his experience that high-quality, long-form content can increase paid subscriptions. As a veteran of the industry, Steve Brill has seen the evolution of paid online content in the news industry and believes it can lead to added revenue. Read full article at poynter.org
30
Sep
Research conducted by the American Press Institute shows that Millennials, who it is thought have a much more entitled viewpoint to digital media, do in fact use paid subscription services to access a variety of digital & print media. While digital entertainment lead the pack, a surprising amount of Millennials also used paid digital & print subscriptions to magazines, newsapps, & newspapers. Original article & research published by the American […]
14
Aug
Our Hometown Inc, today announced that its Board of Directors has appointed Paul Kozma as President and Chief Executive Officer. Kozma, previously chief operating officer at TracFone Wireless, succeeds Stephen Larson, the company’s founding CEO. Larson was named chairman of the board; and Jeremy Beha, was named Chief Technology Officer. The new executive appointments are effective immediately. As an internationally recognized business leader, Kozma brings more than 30 years of […]
30
Jul
Our Hometown Inc has provided newspapers with a full production and engineering service for 18 years. Lead by Paul Kozma, recently appointed CEO, the company looks to reinvent itself by expanding its traditional web services, as well as innovate products for newspapers to engage with readers online. Matt Larson, director of business development, was recently interviewed regarding Points Mentioned, the company’s latest product designed to drive engagement and pageviews for […]
30
Jul
Many newspaper publishers have left their websites free and open to the public with the expectation that advertising would eventually be used to monetize their efforts. To a large degree, website advertising has not readily followed and has not been as financially rewarding for the newspaper industry as first thought. Our experience as a technology and services supplier focused on the weekly community newspaper sector has confirmed this. Generally publishers […]
30
Jul
There are two methods for pricing online advertising, CPM (cost per thousand exposures) and CPC (cost per click). This paper assumes only display ads from the print edition are run on the website; banner and tile ads can also be run but their value is excluded from this analysis. CPM Valuation To calculate the CPM value of your website you need to know how many exposures you have available. The […]
30
Jul
On January 17, 2005, the Gaffney Ledger of Gaffney, South Carolina, a 3x weekly newspaper with a print circulation of 8,500, implemented our unique subsciption model and gained 41 online subscribers by March 20, 2005 using our recommended pricing which values the online edition as much as the print edition. Traffic to the website showed only a slowing of the rate of growth durning implementation. 11/29/2006 update: the number of […]
30
Jul
Update: this report was prepared 7/26/2004 and things have improved. See here and here for more information. The Our Hometown online subscription model is unique in the market place today in its selection of which pages are available to online subscribers only and which pages are available to the public. Many newspaper websites make the archives available to subscribers only and grant access to the recent news to the public, […]
