Gaffney Ledger Report on the Implementation of Online Subscriptions

On January 17, 2005, the Gaffney Ledger of Gaffney, South Carolina, a 3x weekly newspaper with a print circulation of 8,500, implemented our unique subsciption model and gained 41 online subscribers by March 20, 2005 using our recommended pricing which values the online edition as much as the print edition.

Traffic to the website showed only a slowing of the rate of growth durning implementation.

11/29/2006 update: the number of unique visitors in Oct 2006 was 21,506 and the Gaffney Ledger has 133 online paid subscribers. They charge the same for Internet only as they do for their print edition.

Location of online subscribers

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