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Subscriptions in 2024: The FTC’s ‘Negative Option’ Rule Update

Subscriptions in 2024: The FTC’s ‘Negative Option’ Rule Update

In a move that’s sending ripples through the subscription-based industry, the Federal Trade Commission (FTC) is re-releasing its proposal to update the “negative option” rule for subscriptions. As of August 2024, this development is causing quite a stir in the publishing world, particularly for newspaper publishers who rely heavily on subscription models. At Our Hometown Web Publishing, we’re committed to keeping our clients informed about regulatory changes that could impact […]

Google’s $250M California News Deal: Boosting Journalism or Sidestepping Regulation?

Google’s $250M California News Deal: Boosting Journalism or Sidestepping Regulation?

In an era where digital platforms dominate information dissemination, the relationship between tech giants and traditional news publishers has been fraught with tension. Recently, a groundbreaking deal between Google and California news publishers has captured headlines, promising a $250 million investment in journalism over five years. This agreement, which replaces proposed legislation, aims to support journalism jobs and fund AI research. But what does this mean for the future of […]

Analyzing Social Network Referrals in Matomo: A Step-by-Step Guide

Analyzing Social Network Referrals in Matomo: A Step-by-Step Guide

This guide will walk you through the process of tracking social network referrals in Matomo, ensuring you can make data-driven decisions to enhance your online presence. Social Network Acquisition Data The dashboard provides a comprehensive overview of your website’s performance, including traffic sources, visitor behavior, and conversion rates. To specifically analyze social network referrals, navigate to the Acquisition section, which is located in the left menu. Within the Acquisition section, you will find a […]

Mastering User Acquisition Tracking in Matomo Using Goals

Mastering User Acquisition Tracking in Matomo Using Goals

In today’s digital landscape, understanding where your website visitors come from is crucial for business success. This guide will walk you through the process of tracking user acquisition using Matomo Analytics, helping you make data-driven decisions to boost your online presence.

Article Widget Customization: A Complete Guide

Article Widget Customization: A Complete Guide

In this post we will go through the majority of available customization options for the Article Widgets that display article excerpts and links in various layouts on your website.

Dashboard Optimization: What Publishers Need to Know

Dashboard Optimization: What Publishers Need to Know

We have completed testing a new optimization feature that will improve site responsiveness on the Admin Dashboard. While active, certain menus and features will be hidden to improve performance. The feature targets several pages that show marked speed improvements when certain other options are hidden. It is active by default on the following sections: Articles PDFs Adrotate Pro Geodirectory Post-types (Events, Classifieds, Places, etc.) When optimization is active, you’ll see […]

Featured Images – A Deep Dive

Featured Images – A Deep Dive

This guide will help you understand how to effectively manage and optimize featured images on your website. If you’ve ever struggled with how your images appear in article widgets, this post will provide you with clear steps to enhance their display.

Google’s AI Overviews: Revolutionizing Search or Threatening News Publishers?

Google’s AI Overviews: Revolutionizing Search or Threatening News Publishers?

In a world where technology is rapidly advancing, the way we search for information has undergone significant changes. With Google leading the charge, their latest rollout of AI-powered search features, including AI Overviews (formerly known as Search Generative Experience), promises to revolutionize how we interact with search results.

Kevin Slimp: What you want to know

Kevin Slimp: What you want to know

The following column was contributed by our friend and colleague, Kevin Slimp. We hope you enjoy the content and consider registering for his next webinar as part of the Kevin Slimp Webinar Series — available free to Our-Hometown customers! It has already been a busy summer, and I’m not sure summer has officially begun yet (It’s June 1 as I write this). Upon returning from my latest trip – to […]

Create Engaging Newsletters with the OHT Columns Block

Create Engaging Newsletters with the OHT Columns Block

2-Column Layout: [OHT Columns Block] This is an oft-requested layout that our engineering team has implemented: creating 2-column layouts in your newsletters with the OHT Columns Block. This block was initially designed to allow placement of a sidebar of display ads that are currently running on a website. However, you are not restricted to just using the OHT Ads Block with a main post block. In this quick demo we’ll […]

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